Director of Marketing (Demand Generation & Performance Marketing)

About Spin.AI

Spin.AI is a SaaS Security company based in Palo Alto, CA and Los Angeles, CA, protecting organizations against SaaS ransomware attacks, data loss, data leak, and non-compliance.

SpinOne by Spin.AI’s is a company flagship product that provides SSPM with advanced risk assessment and Backup with innovative ransomware incident response solutions  in one platform for mission-critical SaaS Apps, such as Google Workspace, Microsoft Office 365, Salesforce, and Slack. SpinOne provides protection to more than 1,500 organizations worldwide, and is recognized by Gartner, Forrester, and Google. For more information, please visit: https://spin.ai

Position Summary: 

Due to the company's fast growth we are seeking a results-driven Director of Marketing with the focus on performance marketing to lead our demand generation initiatives with a strong background in SaaS security field and product marketing. 

• Develop and execute comprehensive demand generation strategies across multiple channels, including SEO, content marketing, partner marketing, email marketing, and PPC to drive pipeline growth.
• Improve our website conversion.
• Manage external vendors/agencies
• Build partner marketing programs from scratch
• Own and manage the marketing budget, optimizing spend across channels to maximize ROI and achieve business goals.
• Continuously monitor and report on key performance metrics, including ROI, to assess the effectiveness of marketing initiatives.
• Collaborate closely with the Board, CEO, and Sales executives to refine messaging, positioning, and overall go-to-market strategy.

• 3+ years of experience in inbound demand generation.
• Proven expertise in SaaS cybersecurity. Understanding of the competitors landscape.
• A strong track record of driving MQL growth and converting leads into SQL pipeline.
• Hands-on expertise in website optimization, partner marketing, SEO, email, PPC.
• Experience managing marketing budgets and optimizing spend to generate significant revenue growth.
• Ability to create compelling marketing content that resonates with target audiences and drives demand.
• Ability to work in a fast-paced startup environment and make strategic decisions to fuel revenue growth.

• Benefits:
• Competitive Comp Plan
• Hybrid Office Attendance
• Paid Holidays
• Premium Health, Dental, Vision and Life insurance 100% covered by the Company
• Unlimited PTO
• 401(k)
• Employee Wellness Program
• Great opportunity to work with amazing people and fast growing company

• 1,500 customers worldwide
• Strong partnership with Google. Spin.AI partners with Google Chrome Enterprise to help organizations manage risk for browser extensions.
• Spin.AI has been named as a Representative Vendor in the 2023 Gartner® Market Guide for Backup as a Service.
• Spin.AI has been named a Representative Vendor in the Q2 2023 Forrester “The SaaS Security Posture Management Landscape” report
• Series A…pre series B.

Why join Spin.AI?

This is an incredible opportunity to join a fast-paced team with high growth potential to become a new unicorn or decacorn within the next few years.Dream team of highly motivated and talented people, ambitious goals and challenges that require high analytical, management and communication skills.