Head of Marketing - Africa

About Us

At Zeal Group, we are an award-winning Fintech organization with a dedicated team of over 500 professionals spread across the globe. With more than 15 offices worldwide, we pride ourselves on being a people-centric and customer-focused company. As we continue to scale our business, we are passionate about expanding our multicultural and diverse workforce.

We offer excellent opportunities to develop your career path and provide you with the tools and support to be successful in your journey with us.

About The Role

• Lead the development and implementation of marketing strategies specifically tailored for the African market, ensuring alignment with global objectives.
• Oversee and grow the marketing team, identifying new revenue opportunities and managing consistent growth within the African market.
• Identify budgetary requirements and manage an annual marketing budget, ensuring ROI projections are met through strategic allocation of resources.

Key responsibilities

Your primary responsibilities are but not limited to:

• Direct the activities of the marketing team, covering digital marketing, offline marketing, social media, SEO, and promotional campaigns.
• Devise and analyze performance metrics to measure the effectiveness of marketing campaigns and strategies.
• Innovate and implement cutting-edge marketing strategies to enhance brand awareness and market penetration in Africa.
• Explore opportunities to connect with new market segments and expand overall market share.
• Manage and strengthen the company's presence on various social media platforms relevant to the African demographic.
• Coordinate with the marketing team to set and achieve key performance indicators (KPIs) and objectives (OKRs) on a quarterly basis.

• Minimum of 5 years of marketing experience, with at least 3 years in leadership roles targeting the African market.
• Bachelor's degree in marketing, communications, or a related field.
• Proven track record of developing and executing successful marketing campaigns in the financial technology sector.
• Deep understanding of marketing technology and trends specific to the African market.
• Experienced in using analytical tools for measuring campaign performance and driving actionable insights.
• Excellent project management skills with the ability to lead and inspire a diverse team.