Manager, Campaign and Content

Ting Internet is a leading fiber Internet provider in the United States, delivering future-proof internet in over a dozen Ting Towns across the country.

We are rapidly growing our footprint, and with a national focus on better infrastructure, we don’t expect to slow down anytime soon!

As part of Tucows (NASDAQ:TCX, TSX:TC), Ting is backed by outstanding resources and talent. We embrace a people-first philosophy that is rooted in respect, trust, and flexibility. We believe that whatever works for our employees is what works best for us. It’s also why the majority of our roles are remote-first, meaning you can work from anywhere you can connect to the internet!

The work we do genuinely changes lives. If this sounds exciting, we’d love to hear from you!

This role is accepting applicants that are within travelling distance to Memphis, TN, Westminister, MD, Culver City, CA or Sandpoint, ID. 

Position Overview:

The Campaign and Content Manager is responsible for leading the development of integrated marketing campaigns and content that drives brand awareness, engagement, and lead generation.

This role reports directly to the Chief Marketing Officer and manages the team that develops brand strategy, social media and paid media. They will be both very hands on and the strategic leader for multi-channel campaigns. This role collaborates with cross-functional teams so campaigns are differentiated in the industry, aligned with business objectives and resonate with our cities, consumer and small business segments.

The ideal candidate is a creative thinker that has media and management experience, strong communication skills and a passion for brand storytelling. This individual will be hands-on in creating content, blogs, and social campaigns to deliver high-quality, engaging materials that attract and convert audiences while setting high expectations for the team.

Key Responsibilities:

• Lead the development of comprehensive marketing campaigns and evergreen activities that support brand initiatives, product launches, and business goals on paid, earned and owned channels
• Overseeing the work of people and agencies developing campaigns and media buying
• Collaborate with marketing operations, go to market, PR and creative teams to define campaign objectives, target audiences, messaging, testing, adaptation and optimization
• Oversee a cohesive content strategy that supports the overarching marketing and business objectives, focusing on engaging storytelling and value-driven content
• Plan, create, and curate compelling stories, including blog posts, short-form video, graphics, social media posts and other new ideas for engaging with audiences
• Write and review content personally to ensure it meets high-quality standards and aligns with Ting’s objectives
• Identify opportunities for experimentation, content optimization, SEO and performance measurement to refine messaging, creative execution, and targeting for maximum impact
• All marketing team members at every level are expected to spend up to 20% of their time in market to assist in city launches and activities as needed

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field; or equivalent experience
• 5+ years of experience in marketing campaign management, content development, media planning or a related role
• 2+ years of management experience
• Proven track record of developing and executing successful marketing campaigns, media plans or content strategies
• Strong writing and strategy skills, with the ability to craft compelling content that resonates with target audiences
• The ability to manage multiple projects and deadlines simultaneously
• Experience using marketing automation and analytics tools such as Google Analytics, Looker and HubSpot a plus

The base salary range for this position is $93,900 - $130,000. Range shown in $USD for US residents. Other countries will differ. Range may vary on a number of factors including, but not limited to: location, experience and qualifications. Tucows believes in a total rewards offering that includes fair compensation and generous benefits. Learn more about Tucows Benefits.

Want to know more about what we stand for? At Ting and Tucows we care about protecting the open Internet, narrowing digital divide, and supporting fairness and equality.

We also know that diversity drives innovation. We are committed to inclusion across race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. We celebrate multiple approaches and diverse points of view.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

Tucows and its subsidiaries participate in the E-verify program for all US employees.

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