Lead, Paid Social

SSENSE is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything Else™. SSENSE has garnered critical acclaim as both an e-commerce engine and a producer of cultural content, generating an average of 100 million monthly page views.

As our Paid Social Lead, you'll be a key player in our Growth team, responsible for elevating our paid social strategy and execution. You'll be the go-to expert, leading the charge in testing, optimization, and innovation across platforms such as Meta and TikTok. This is a high-impact role where you'll directly contribute to our growth trajectory and work with cutting-edge technologies.

This role is ideal for a highly analytical, results-oriented paid social expert with a passion for innovation and a deep understanding of ad tech. If this describes you, we encourage you to apply!

What You Will Do:

• Spearhead Paid Social Growth: Develop and execute innovative strategies to exceed customer acquisition, revenue, and ROAS targets. Collaborate closely with the channel manager and specialist to ensure seamless execution and performance.
• Champion Data-Driven Optimization: Dive deep into data, leveraging attribution modeling, audience insights, and bidding strategies to maximize campaign efficiency and ROI. Partner with our Growth Analytics team to conduct sophisticated measurement studies, including geo lift, conversion lift, and brand lift methodologies, to prove the impact of paid social.
• Lead Cutting-Edge Testing & Innovation: Define and execute a robust quarterly testing calendar focused on strategic opportunities. Explore and implement new platforms, features, and beta initiatives, staying ahead of the curve in the ever-evolving paid social landscape.
• Enhance Tracking & Compliance: Ensure best-in-class tracking capabilities through pixel, CAPI, advanced matching, and other technologies. Collaborate with the Product team to continuously improve our tracking infrastructure. Maintain expert knowledge of evolving regulatory changes (GDPR, CPRA, QC Bill 64, etc.) and ensure full compliance.
• Drive Strategic Projects: Lead cross-functional projects, such as MMP integrations and app deep-linking, to enhance campaign performance and streamline operations. Develop go-to-market strategies for new platform and regional launches, showcasing your strategic thinking and execution skills.

• Bachelor’s degree in Commerce, Marketing, or a related field.

• A minimum of 5 years relevant experience in Paid Social channels such as Facebook, Instagram, TikTok, Display, YouTube.

• Excellent knowledge of testing methodologies and strong understanding of different attribution models (1st click, last click, multi-touch,…etc).

• Good written and verbal communication skills in English and French.

• Be available to come to the office twice a week (Tuesday and Wednesday).

What Sets You Apart:

• Highly analytical, proactive and detail oriented.

• Creative thinker with excellent problem solving abilities.

• Strong ability to present, synthesize and influence change.

• Ability to thrive in a fast-paced, performance-driven environment.

Why Join Us: 

• Extended health and dental benefits, including comprehensive mental health programs and coverage.

• Parental top up program.

• Generous Employee Discount.

• Access to telemedicine and employee and family assistance program.

• Savings and retirement plan matching contributions.

• Gender Affirmation Coverage.

• Opportunity to work with cutting edge technologies and an innovative team that’s pushing the boundaries of technology.

SSENSE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you need special accommodations, let us know. We will do our best to accommodate you!

#LI-Hybrid, Hybrid remote/in-office