Marketing/Sales Specialist

We’re seeking a highly competent, results-driven Growth Marketing & Collections Specialist who brings a unique blend of digital marketing expertise, HubSpot CRM proficiency, and a foundational understanding of U.S. debt collections. The ideal candidate will be skilled at managing inbound and outbound marketing campaigns, optimizing SEO strategies, and driving qualified leads through well-built sales funnels—all while maintaining CRM hygiene and compliance awareness.

Key Responsibilities

Digital Marketing & SEO

• Develop and execute SEO-driven strategies to boost organic traffic and lead generation.
• Optimize website, blog posts, and landing pages for search engine visibility and conversion.
• Manage and refine ad campaigns (Google Ads, FB, LinkedIn, other social media), including retargeting initiatives.
• Collaborate on content planning and digital assets that support lead generation goals.

Inbound & Outbound Sales Support

• Respond to inbound inquiries through HubSpot and guide prospects through the buyer’s journey.
• Improve and maintain email automation, form logic, lead scoring, and nurturing workflows.
• Identify conversion bottlenecks and implement A/B testing strategies to improve results.
• Coordinate follow-up communication (email, SMS, phone) to drive engagement and close rates.

HubSpot CRM & Pipeline Management

• Build, maintain, and continuously improve marketing and sales pipelines within HubSpot.
• Ensure accurate contact segmentation, deal tracking, and reporting processes.
• Create insightful dashboards and reports that measure campaign and sales effectiveness.
• Support data hygiene practices and enforce consistent usage of CRM fields and properties.

• 2+ years of experience in digital marketing with a focus on SEO and inbound methodology. ( Hubspot Marketing must have) Collections. 2-3 exp. Remote 8 – 6 am CST.
• Proficiency with HubSpot Marketing and Sales Hubs is a must (certifications are a strong plus).
• Understanding of the U.S. collections, finance and communications industries (FDCPA, CFPB, FCC, etc…). (Plus)
• Excellent verbal and written English communication skills.
• Experience with outbound sales tactics or support in a digital or financial services setting.
• Strong analytical mindset and comfort working with KPIs and performance metrics.
• Ability to work both independently and collaboratively in a remote, fast-paced environment.

Core Competencies

• Self-motivated, goal-oriented, and detail-driven.
• Empathetic, persuasive, and tactful communicator.
• Confident with communication tools including email, phone, chat, and SMS.