Growth Marketing Manager

About Steer Health

At Steer Health, we are dedicated to enhancing healthcare delivery through cutting-edge AI technology. Our innovative AI growth and automation platform empowers healthcare organizations to thrive in the digital age by optimizing patient acquisition, engagement, and retention. Trusted by over 19.8 million patients across 52 hospitals and 316 medical facilities, Steer Health is a leader in improving patient care with advanced solutions.

The Opportunity

We are seeking a Growth Marketing Manager to drive the expansion and adoption of our AI-powered platform. In this pivotal role, you will develop and execute data-driven marketing strategies that fuel our growth, enhance customer conversations, and solidify Steer Health’s position as a leader in healthcare innovation. If you are passionate about leveraging analytics to drive meaningful conversations and thrive in a dynamic startup environment, we’d love to hear from you!

What You’ll Do

·        Drive Demand Generation:

o   Develop and implement comprehensive B2B marketing campaigns tailored to the healthcare and enterprise sectors.

o   Drive awareness, lead generation, and customer acquisition through both owned and partnered channels.

o   Lead LinkedIn campaigns, setting KPI benchmarks, selecting effective ad/content formats, and iterating quickly based on performance.

·        Optimize Customer Conversations:

o   Create and refine strategies to enhance engagement and conversion at every stage of the customer journey.

o   Diagnose funnel drop-offs from website visits to form fills, implementing strategies to improve conversion rates.

·        Leverage AI for Growth:

o   Utilize our suite of AI agents to identify growth opportunities, personalize marketing efforts, and automate workflows that enhance operational efficiency for our clients.

o   Implement and optimize AI-driven lead scoring systems, measuring SQL conversion rates and pipeline velocity.

·        Data-Driven Insights:

o   Analyze healthcare and enterprise data to extract actionable insights, informing marketing strategies and improving patient outcomes.

o   Utilize tools like Looker, Google Analytics, HubSpot, and Salesforce to track and measure performance.

·        Experiment and Iterate:

o   Design, execute, and assess A/B tests and other experiments to continuously optimize marketing tactics.

o   Foster a culture of experimentation to drive innovative growth strategies, including ABM (Account-Based Marketing) initiatives.

·        Collaborate Cross-Functionally:

o   Work closely with product, engineering, customer success, and other teams to align marketing initiatives with business objectives and ensure cohesive execution.

o   Collaborate with SDR teams to standardize processes and training, ensuring consistent demo booking targets.

·        Project Management:

o   Oversee multiple marketing projects simultaneously, ensuring timely delivery and adherence to quality standards.

o   Build processes and playbooks to streamline marketing operations and support the SDR team's outreach volume, messaging approach, and follow-up cadence.

·        Engage and Convert LinkedIn Followers:

o   Develop strategies to re-engage and segment our 40K LinkedIn followers to drive higher conversion rates.

o   Convert LinkedIn followers into qualified leads using targeted techniques and metrics to measure and optimize the conversion process.

·        Search Campaign Strategies:

o   Prioritize and implement effective B2B lead generation strategies for search campaigns.

o   Measure early ROI and adjust strategies to maximize lead generation and cost-effectiveness.

·        Intent Data and ABM:

o   Recommend and implement intent data providers or platforms to enhance ABM strategies.

o   Measure conversion lift and optimize ABM initiatives for better ROI.

What Success Looks Like

·        Increased Enrollment: Significant growth in program enrollments and customer acquisitions through targeted demand generation campaigns.

·        Enhanced Engagement: Higher engagement and utilization rates among existing clients, leading to improved retention and customer satisfaction.

·        Data-Driven Growth: Implementation of data-centric strategies that result in measurable growth metrics and positive ROI.

·        Innovative Marketing Initiatives: Successful execution of creative marketing experiments that lead to scalable and impactful growth strategies.

·        Cross-Functional Synergy: Effective collaboration with other teams, contributing to overall business growth and the development of best-in-class marketing practices.

·        Optimized Conversion Rates: Improved funnel conversion rates from website visits to demo bookings and increased MQL-to-SQL conversion rates.

Experience:

·        2+ years in growth marketing, demand generation, or a similar role, preferably within the healthcare or technology sectors.

·        Proven track record of driving significant growth through innovative, data-driven marketing strategies.

·        Experience leading B2B healthcare or enterprise-focused campaigns, achieving measurable pipeline or demo bookings.

Skills:

·        Analytical Expertise: Strong proficiency in marketing analytics tools (e.g., Looker, Google Analytics, HubSpot) and the ability to translate data into actionable insights.

·        Strategic Thinking: Ability to develop and execute comprehensive marketing plans that align with business goals.

·        Creativity: Innovative mindset with a knack for devising creative solutions to complex marketing challenges.

·        Communication: Excellent writing, presentation, and interpersonal skills to effectively convey ideas and collaborate with stakeholders.

·        Technical Proficiency: Familiarity with MarTech and AI platforms and the ability to leverage technology for marketing automation and optimization.

·        Project Management: Exceptional organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.

Attributes:

·        Startup Mentality: Comfortable with ambiguity, adaptable to change, and eager to take initiative in a dynamic, fast-growing company.

·        Data-Driven: Relentlessly focused on metrics and outcomes, using data to guide decision-making and strategy.

·        Collaborative: Team player who thrives in cross-functional settings and contributes to a positive, high-impact work environment.

·        Passion for Healthcare: Genuine interest in improving healthcare delivery and patient outcomes through technology and innovation.

·        Growth Mindset: Committed to continuous learning and improvement, always seeking ways to enhance personal and team performance.

Why Steer Health?

·        Mission-Driven: Contribute to a meaningful mission of transforming healthcare delivery and improving patient lives globally.

·        Innovative Environment: Work with state-of-the-art AI technologies and cutting-edge growth marketing tools in a forward-thinking company.

·        Impactful Work: Join a team trusted by millions and make a tangible impact on patient care and healthcare efficiency.

·        Growth Opportunities: Be part of a rapidly growing startup with significant opportunities for professional development and career advancement.

·        Collaborative Culture: Thrive in a supportive, inclusive, and dynamic work environment that values creativity, initiative, and teamwork.

·        Competitive Compensation: Enjoy a comprehensive benefits package, competitive salary, and opportunities for equity participation.