Business Analyst - GTM

Welcome to the video-first world

From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out our brand video.

Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale—until now…

Meet Synthesia

We're on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s, and more. Read stories from happy customers and what 1,200+ people say on G2.

In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest-growing company in the world. We’ve raised over $150M in funding from top-tier investors, including Accel, Nvidia, Kleiner Perkins, Google, and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.

About the role...

We are seeking a driven, insight-oriented Business Analyst to join our Data & Analytics team. In this role, you will leverage your strong analytical skills, business acumen, and consulting mindset to tackle high-impact analyses that inform strategic decisions. A core aspect of this position is designing and developing predictive analytics models that the commercial team will use to guide go-to-market strategies. You will also oversee the implementation of these models, ensuring they are fully operationalized and deliver tangible growth for Synthesia.

Responsibilities:

1. Data Investigation & Predictive Modeling
   • Lead end-to-end analytical projects, from scoping the problem to delivering insights and actionable outputs.
   • Build, validate, and maintain predictive analytics models (e.g., regression, classification, time-series forecasting) tailored to support commercial initiatives such churn prediction and lead prioritization.
   • Conduct in-depth root-cause analyses to isolate key drivers behind complex business challenges, and provide recommendations backed by data-driven evidence.
2. Commercial-Focused Deliverables
   • Collaborate closely with the commercial team (Sales, Marketing, Customer Success) to understand their goals and identify how predictive models can address their needs.
   • Ensure models and dashboards are designed for usability, enabling the commercial team to take immediate, data-informed actions.
   • Establish clear documentation and training materials so commercial stakeholders can confidently leverage the models in their daily workflows.
3. Strategic Communication & Storytelling
   • Engage with executives and department heads to align on business requirements and articulate how predictive models can drive strategic outcomes.
   • Transform complex analytics into compelling narratives and interactive visualizations (e.g., BI dashboards) that inspire stakeholder buy-in.
   • Communicate model outcomes, assumptions, and limitations clearly to both technical and non-technical audiences.
4. Implementation & Change Management
   • Partner with cross-functional teams (e.g., Product, Marketing, Sales) to deploy and continuously refine predictive models in day-to-day business operations.
   • Lead change management efforts to ensure adoption of new analytical tools and track the performance of models against key metrics.
   • Establish iterative feedback loops to enhance model accuracy and relevance based on commercial team insights.

Qualifications:

1. Experience & Education
   • Bachelor’s degree in Business, Finance, STEM, or a related field. An advanced degree or MBA is preferred.
   • Proven experience in management consulting, strategy, or analytics roles focused on data-driven decision-making.
   • Demonstrated ability to build, operationalize, and iterate on predictive models in a commercial setting.
2. Technical Aptitude
   • Proficiency in SQL and advanced analytical tools (e.g., Python, R, Excel).
   • Experience with BI platforms (e.g.Looker, Tableau, Power BI) to develop dashboards and visualize model outputs.
   • Comfortable interpreting complex datasets, designing experiments, and presenting actionable insights to cross-functional teams.
3. Consultative & Interpersonal Skills
   • Proven success in influencing senior-level decisions, leading workshops, and facilitating stakeholder discussions.
   • High emotional intelligence, with the ability to navigate organizational complexities and build trust among diverse teams.
   • Excellent project management skills, including the ability to oversee multiple concurrent initiatives and deliver impactful solutions on time.

Salary: $120k - 150k depending on experience level

Location: New York City - Nomad District OR Eastern Time Zone

Benefits

• A competitive salary + stock options in our fast-growing Series D startup 
• Hybrid working environment
• 100% Medical, Dental & Vision 
• 401k Plan 
• Paid parental leave 
• 25 days of annual leave + Public holidays + paid sick leave 
• Fun culture with regular socials and company retreats 
• A generous referral scheme 
• A brand new computer + monitor