Product Marketing Manager

Talkiatry is seeking a Product Marketing Manager to join our growing team. This critical role will focus on driving growth through our referral and partnerships pillars, which includes collaborating with referring providers, health systems, and other strategic partners. You’ll be responsible for developing and executing marketing strategies that drive referrals, improve partner engagement, and expand Talkiatry’s reach. This role is critical in expanding access to high-quality mental healthcare by integrating our practice into the broader healthcare ecosystem.

About Talkiatry:

Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.  

60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome.  With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.

• Develop and execute marketing strategies to grow referrals and partnerships.
• Define differentiated messaging and positioning for referring providers and strategic partners.
• Partner with cross-functional teams, including partnerships, product, and clinical teams, to optimize every step of the referral journey.
• Lead go-to-market execution for new partnership initiatives, including new partnership announcements, onboarding journeys, and engagement campaigns.
• Create scalable marketing resources to support partnerships and account management teams.
• Drive market and audience research to inform and optimize marketing and product initiatives.
• Define and track key performance metrics such as provider penetration rate, referral retention, and partner NPS.

• Bachelor’s degree or relevant experience.
• 4+ years of experience in product marketing, partner marketing, or a similar role, ideally in healthcare, SaaS, or a high-growth environment.
• Hands-on campaign experience with ABM tools such as Demandbase, 6sense, or Terminus
• Excellent communication and storytelling skills, with the ability to create compelling narratives for diverse audiences.
• Strong understanding of go-to-market strategies, product positioning, and messaging.
• Excellent analytical skills with the ability to measure marketing performance and apply data to inform decisions.
• A collaborative mindset and the ability to thrive in a fast-paced, cross-functional environment.
• Passion for driving meaningful growth that increases access to mental healthcare.

• Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care 
• Collaborative environment: be part of building something from the ground up at a fast-paced startup  
• Flexible location: work where you want to, either remotely across the U.S. or from our HQ in NYC  
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
• It all comes back to care: we’re a mental health company, and we put our team’s well-being first 

Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work. 

At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.

We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.