Lead Generation Specialist

👋  Hi, I’m Sydney - Marketing Operations Manager here at Dwolla.  I’m looking for a Lead Generation Specialist to join our high-energy, fast-paced team.  

Here is what you can expect to work on in this critical role on my team:

You’ll be the driving force behind Dwolla’s revenue growth!  Your key responsibilities will include outbound lead generation, such as identifying and qualifying potential clients, nurturing them through the sales pipeline, and ultimately setting the stage for successful relationships. 

This role is best suited for a results-driven, highly communicative individual who is ready to roll up their sleeves to research and find ideal clients and engage in outbound (aka ‘cold’) communications. It’s a fantastic opportunity for someone eager to kickstart their career in marketing and sales within a dynamic and innovative fintech environment.

Our Lead Generation Specialist will spend about 50% of their time on outbound prospecting and lead generation activities. Roughly 30% of your time will also be spent on pipeline management processes.  The remaining 20% is split between developing product knowledge, reporting and sales skills and cross-functional activities.

Our team values quick-thinking, action and teamwork.  We are an “all hands on deck” type of team and there may be times when you’re asked to help with something that is not directly in your wheelhouse.  We’re all master multitaskers and thrive in our highly collaborative environment.

Qualities of a Lead Generation Specialist Who Will Thrive in This Role

🏎️ You’re a driver.  You understand the objective or desired outcome and you take ownership and accountability (along with some creative thinking) to get us there.

📣 Communication is your jam.  You’re not afraid to put yourself out there.

🗣️ Personalization is your middle-name. (Or at least it should be!)  You know how to identify target segments and customize our communications to best drive conversions. 

📊 You’re experienced in Salesforce, LinkedIn Sales Navigator and/or HubSpot and you understand the importance of detailed tracking.

• (50%) Outbound Prospecting and Lead Generation
• Research and identify potential clients within target markets.
• Utilize various channels (outbound email, phone, LinkedIn Sales Navigator) to conduct outreach and generate leads.
• Create automated outbound sequences using tools like Smartlead and HubSpot.
• Effectively qualify leads based on specific criteria and needs.
• Develop and maintain a strong understanding of the payments industry and competitive landscape.

• (30%) Pipeline Management
• Meticulously track all prospect interactions within our CRM system (Salesforce).
• Nurture leads through consistent follow-up and engagement.
• Schedule meetings and product demos for Account Executives.
• Maintain accurate and up-to-date records of all sales activities.

• (10%) Product Knowledge and Sales Skills
• Develop a thorough understanding of Dwolla's products, services, and value proposition.
• Effectively communicate the benefits of Dwolla's solutions to potential clients.
• Continuously improve sales techniques and stay abreast of industry best practices.

• (10%) Collaboration and Reporting
• Collaborate effectively with marketing and sales.
• Provide regular updates and reports on sales activities and key performance indicators.
• Contribute to the improvement of marketing and sales processes and strategies.

• 1-2 years of experience in an outbound sales or lead generation role
• Experience in Salesforce, LinkedIn Sales Navigator or HubSpot preferred
• Excellent communication, interpersonal, and presentation skills
• Strong organizational, data analysis and time management skills
• Ability to work independently and as part of a team
• A strong desire to learn and grow within a fast-paced environment
• Passion for technology and the fintech industry

When you join the Dwolla team, you get these great perks:

 ⭐ Unlimited Paid Time Off (with a mandatory PTO minimum of 5 days every 4 months 😎)

⭐ 12 weeks paid parental leave

⭐ Medical, dental and vision insurance (Health plan options include FSA & HSA options and more…)

⭐ Stock options

⭐ 401k (with 4% company match)

⭐ Long-term disability insurance

⭐ Life insurance

Our Remote-First Workspace

⭐  Our employees can work from anywhere in the US or from our Des Moines office.

⭐  You can move anywhere in the US and your compensation won’t change.

⭐ Combined with our unlimited PTO, you have the flexibility to enjoy the laptop lifestyle and balance work while traveling.

⭐  We actively support a healthy remote-first company culture by frequently providing both in-person and virtual opportunities for collaboration with co-workers.

⭐  We never miss a beat… by working both synchronously and asynchronously in our day-to-day interactions we’re able to stay full-steam ahead.

⭐ Remote-first home office stipend (and paid parking for our office-loving employees)

❗**Please note:  While we support a remote-first work environment, we are currently only able to offer employment to candidates who live in the United States

**Some Fine Print**

At Dwolla, we value diversity and hold the core belief that the best teams are built by the inclusion of diverse ideas, experiences, and people. If you require a reasonable accommodation or assistance for any part of the interview and employment process, please contact Katie Spellman (Talent Recruiter) at kspellman@dwolla.com  and let us know the nature of your request. If offered this position, you will be asked to complete an employment and credit verification authorization form (which allows us to run a background check) as part of our employment process. By submitting this application, you agree that Dwolla may share applicant information with a third party for communication services.