Social Media Strategist

Social Media Strategist

Job Type: Full-Time

Work Hours: Initially, the schedule will be 9 AM to 5 PM AKST. After 60-90 days, once the new hire is comfortable with the systems and tasks, the schedule may shift to 6 AM to 2 PM AKST.

Work Experience: 3+ years of hands-on experience managing Facebook advertising campaigns using Facebook Ads Manager.

Job Overview: 

We are looking for a talented Social Media Strategist who has a specialized expertise in Facebook Ads Manager to join our marketing team. This role demands a high level of proficiency in navigating and optimizing Facebook advertising campaigns (primarily), and LinkedIn, Pinterest, etc (secondarily). The successful candidate will be pivotal in driving engagement and achieving business goals through strategic social media campaigns on various platforms.

Key Responsibilities:

• Design, implement, and monitor advanced social media strategies to meet our marketing objectives.
• Execute targeted advertising campaigns, ensuring optimal use of budget and resources for maximum reach and impact.
• Utilize Facebook Insights and Ads Manager analytics to track campaign performance, making data-driven decisions to enhance effectiveness.
• Stay ahead of the curve with Facebook’s evolving advertising options and algorithm updates, integrating new tactics into campaign strategies.
• Manage budgets ensuring efficiency and ROI.
• Provide expertise and recommendations on integrating strategies with broader digital marketing efforts.

Qualifications:

• 3+ years of hands-on experience managing Facebook advertising campaigns using Facebook Ads Manager.
• Deep understanding of Facebook’s advertising ecosystem, including ad formats, bidding strategies, and audience segmentation.
• Proficient in analyzing Facebook advertising data and translating insights into actionable campaign improvements.
• Creative and strategic thinker with a proven ability to solve problems and adjust strategies in real-time.
• Excellent communication skills, capable of working collaboratively across teams, and with clients.
• Ability to handle multiple projects in a fast-paced environment with attention to detail.
• Familiarity with other Meta platforms and ad tools (Instagram, WhatsApp) is advantageous.
• Certifications in Facebook Blueprint or other digital marketing qualifications (preferred).
• Bachelor's degree in Marketing, Communications, or a related field.