Google Ads Specialist

Google Ads Specialist

Job Type: Full-Time

Work Hours: Initially, the schedule will be 9 AM to 5 PM AKST. After 60-90 days, once the new hire is comfortable with the systems and tasks, the schedule may shift to 6 AM to 2 PM AKST.

Work Experience: Minimum of 3 years of experience in managing Google Ads campaigns, including PPC, YouTube advertising, and display networks.

Job Overview: 

We're looking for a knowledgeable and experienced Google Ads Specialist to join our team. As a Google Ads Specialist, you will play a key role in planning, executing, and optimizing Google Ads campaigns for our clients, across various industries.

Key Responsibilities:

• Plan, develop, and implement effective Google Ads campaigns for clients, aligned with their goals and objectives.
• Perform keyword research, ad copy creation, and optimization to maximize campaign performance.
• Monitor campaign performance and analyze data to identify opportunities for improvement and optimization.
• Stay up-to-date with industry trends and changes in Google Ads policies and algorithms.
• Collaborate with cross-functional teams to coordinate campaigns and ensure consistent messaging.
• Utilize Google Ads tools and features to enhance campaign effectiveness.
• Prepare regular reports to update clients on campaign performance and provide actionable insights.

Qualifications:

• Minimum of 3 years of experience in managing Google Ads campaigns, including PPC, YouTube advertising, and display networks.
• Strong understanding of Google Analytics, Google Tag Manager, and other campaign management tools.
• Proven track record of managing multiple, large-scale, complex PPC campaigns effectively.
• Excellent analytical, organizational, and time management skills.
• Strong attention to detail and the ability to handle multiple projects simultaneously.
• Google Ads certifications:
• Search
• Display
• Shopping
• Video
• Apps
• Bachelor’s degree in Marketing, Communications, or a related field.