Marketing Specialist
About TEGNA
TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.
We are looking for a talented and detail-oriented Marketing Specialist to help manage and optimize our marketing campaigns. The ideal candidate will have a strong background in creative briefing and trafficking, combined with the analytical skills needed to evaluate performance, identify trends, and uncover optimization opportunities.
Key Responsibilities:
Creative Brief Development:
-Collaborate with marketing teams to draft comprehensive creative briefs that align with campaign goals and strategies.
-Serve as the liaison between the marketing and creative teams, ensuring clarity of requirements, timelines, and objectives.
Creative Management:
-Manage and track creative requests to ensure timely delivery and alignment with brand guidelines and campaign goals.
-Oversee the trafficking of creative assets across multiple vendors and platforms.
-Maintain an organized library of creative assets for efficient retrieval and use.
A/B Testing Setup and Analysis:
-Plan and execute A/B tests for creative assets across various campaigns and channels.
-Ensure proper setup, tracking, and attribution for all tests.
Performance Analysis and Reporting:
-Analyze the performance of creative assets using marketing analytics tools, identifying trends and optimization opportunities.
-Provide actionable insights to improve creative effectiveness and campaign ROI.
-Create detailed reports summarizing test results, performance metrics, and recommended actions.
-Collaboration and Optimization:
-Partner with designers, copywriters, and media teams to ensure creative aligns with campaign objectives and audience needs.
-Provide feedback and recommendations to enhance creative strategies based on data-driven insights.
Vendor and Platform Coordination:
-Work with external vendors and media partners to ensure proper delivery and implementation of creative assets.
-Monitor the performance of assets across different platforms and recommend adjustments as needed.
-Help with deploying and optimizing paid media efforts.
Qualifications:
-Experience: 3–5 years of experience in creative briefing, trafficking, or marketing operations, with exposure to campaign analytics.
Technical Skills:
-Familiarity with creative management and trafficking tools.
-Proficiency in analytics platforms for analyzing creative performance.
-Understanding of A/B testing methodologies and tools.
Creative Acumen:
-Strong understanding of creative production workflows and requirements.
-Ability to draft detailed and effective creative briefs.
Analytical Skills:
-Proficient in interpreting data to identify trends and opportunities for creative optimization.
-Experience in tracking and reporting on key creative performance metrics.
Project Management:
-Excellent organizational skills and the ability to manage multiple creative projects simultaneously.
-Strong attention to detail and commitment to meeting deadlines.
Communication Skills:
-Exceptional verbal and written communication skills to effectively collaborate with internal teams and external partners.
Preferred Qualifications:
-Experience working with creative and media teams in a digital or performance marketing environment.
-Familiarity with audience segmentation and creative personalization strategies.
Salary: $65 - $70K
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
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Tegna Inc. is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons, Virginia. It was created on June 29, 2015, when the Gannett Company split into two publicly traded companies.
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