Social Media Manager

Texarkana Therapy Center is seeking an enthusiastic and strategic Social Media Manager to join our team. In this role, you will be responsible for developing and implementing our social media strategy to enhance our online presence and engage with our community. You will create and curate content that promotes our therapeutic services, shares mental health resources, and highlights client success stories. As a Social Media Manager, you will analyze social media performance metrics to optimize our approach and ensure we are effectively reaching our target audience. The ideal candidate will have a strong understanding of social media platforms, trends, and best practices, as well as a passion for mental health advocacy. If you are a creative thinker with a flair for communication and are eager to make a positive impact in the field of mental health, we invite you to apply for this exciting opportunity at Texarkana Therapy Center.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with our organizational goals.
• Create, curate, and manage engaging content across all social media platforms including Facebook, Instagram, and Twitter.
• Monitor social media channels for interactions and respond to comments and inquiries in a timely manner.
• Analyze social media performance metrics and use insights to improve engagement and reach.
• Collaborate with clinical and marketing teams to ensure consistent messaging and branding.
• Stay up-to-date with industry trends and best practices to keep our content fresh and relevant.
• Conduct outreach and engage with local communities and organizations to promote awareness of our services.

• Proven experience as a Social Media Manager or similar role, preferably in the healthcare or mental health field.
• Strong knowledge of social media platforms and tools, along with the ability to create engaging content tailored to each platform.
• Excellent communication and writing skills with an eye for detail.
• Experience analyzing social media metrics and using data to drive strategy.
• Creative thinking and the ability to generate innovative ideas for content and campaigns.
• Ability to work independently as well as part of a collaborative team.
• A degree in Marketing, Communications, or a related field is preferred.
• A portfolio showcasing previous social media campaigns or content is a plus.