Performance Marketing Specialist

ABOUT THARP VENTURES:

At Tharp Ventures, we're a global team passionate about driving growth for exceptional health and wellness brands. We serve DTC companies from startups to established brands ready to scale, helping create products that genuinely improve lives.

What sets us apart is our unique balance of precision and heart. We combine disciplined, data-driven execution with authentic client relationships built for the long term. Our team brings sharp insights and focused strategies, fueled by our shared commitment to wellness brands that matter. We deliver results without losing sight of the human impact of our work.

ABOUT THIS POSITION:

As a Media Buyer at Tharp Ventures, you’ll be a critical driver of client success, executing and optimizing paid media campaigns that fuel ecommerce growth. You’ll work hands-on with platforms like Meta Ads and Google Ads, ensuring every dollar spent delivers maximum impact for our health and wellness DTC clients—all while collaborating with a talented team to hit ambitious goals.

RESPONSIBILITIES:

• Plan and manage paid media campaigns across Meta Ads, Google Ads, and other digital channels
• Optimize campaigns in real-time to maximize ROI and meet client KPIs
• Analyze performance using TripleWhale, Northbeam, and Google Analytics
• Collaborate with strategy and creative teams on integrated marketing plans
• Stay current on media trends and platform updates
• Test and refine targeting strategies based on audience insights
• Provide regular client updates with actionable recommendations
• Manage budgets efficiently and allocate spend effectively

ADDITIONAL:

• Hours: 9 AM - 6 PM CST (flexibility possible based on client needs).

OUR CORE VALUES:

• Think Big, Act Bold: We push boundaries to deliver transformative results.
• Own the Outcome: We take responsibility for our work and our clients’ success.
• Growth is Everything: We’re committed to constant improvement—for ourselves and our clients.
• Team First: Collaboration and mutual support drive our success.
• Results Over Ego: The best ideas win, no matter where they come from.

• Experience in agency environment managing paid media for ecommerce clients

• Expertise in Meta Ads, Google Ads, and Shopify integration
• Demonstrated ability to achieve measurable ROAS
• Strong analytical skills with experience using data to improve campaigns
• Clear communication skills for client reporting
• Organizational ability to handle multiple campaigns and deadlines
• Experience with Google Analytics, Klaviyo, TripleWhale, Northbeam, and Shopify
• Proactive mindset and current knowledge of digital advertising trends

• $250/m wellness/health stipend
• PTO
• Opportunities for career growth, training, and professional development. (We invest heavily in professional development, so you will receive access to the top courses/events in the world)
• A hyrbid/remote, collaborative work environment that values creativity, innovation, and results.