Senior Product Manager, Marketing Tools - Ritchie Bros.

As a Senior Product Manager, Marketing Tools at Ritchie Bros., your main responsibilities will include developing and owning the product roadmap for marketing tools, conducting user research, and designing user journeys. You’ll leverage data analytics to measure performance, optimize features through A/B testing, and oversee the enhancement of Salesforce Marketing Cloud. Collaboration with engineering teams and supporting change management initiatives will also be key aspects of your role.

To qualify for the Senior Product Manager, Marketing Tools position at Ritchie Bros., candidates must have at least 5 years of product management experience, particularly focused on employee tools or marketing technology. Hands-on experience with Salesforce Marketing Cloud is essential. Strong communication and stakeholder management skills, along with expertise in user research and data analytics, are also required.

Ritchie Bros. places a strong emphasis on user experience in its marketing tools. As a Senior Product Manager, you will be responsible for leading user research, designing seamless user journeys, and leveraging data analytics to inform decision-making. Continuous improvement through A/B testing and collaborative efforts with engineering teams ensures that the tools meet the needs of employees effectively.

The work environment for the Senior Product Manager, Marketing Tools at Ritchie Bros. is fast-paced and dynamic, offering plenty of opportunities for professional growth. As part of a global team, you will collaborate with colleagues across various locations, requiring effective communication and flexibility. The company's supportive culture encourages innovation and empowers employees to bring their ideas to life.

Candidates for the Senior Product Manager, Marketing Tools role at Ritchie Bros. should ideally be familiar with agile methodologies and tools such as Jira. This experience will be crucial for managing product development processes efficiently and ensuring collaboration with cross-functional teams.

When answering this question, it’s important to highlight specific projects where you led product management initiatives. Discuss your approach to developing roadmaps, conducting user research, and implementing marketing tools that improved efficiency or engagement. Showcase metrics that demonstrate your impact.

Effective prioritization is key in a fast-paced environment. Discuss your approach to assessing project urgency and impact. You might use methods like the Eisenhower Matrix or regular stakeholder meetings to ensure alignment. Provide an example of a challenging situation where your prioritization skills led to successful outcomes.

Explain the qualitative and quantitative methods you employ, such as user interviews, surveys, and usability testing. Discuss how you translate findings into actionable insights for journey mapping, illustrating with a case study that emphasizes your ability to enhance user experience.

Talk about the KPIs you typically track for marketing tools and how you leverage data analytics to inform decisions. Discuss examples of how you’ve adapted strategies based on performance insights, demonstrating your commitment to continuous improvement.

Describe your familiarity with Salesforce Marketing Cloud's features and your direct experience in optimizing it for marketing use. Provide an example of a project where your knowledge of the platform led to improved marketing outcomes.

Share specific challenges you’ve faced, such as misalignment in goals or communication issues, and explain how you addressed them. Highlight your collaboration and compromise skills to foster a collaborative team environment.

Discuss your systematic approach to A/B testing, including setting objectives, defining hypotheses, and analyzing results. Provide an example that showcases how A/B testing informed product decisions and improved user experience.

Provide examples of tools or methodologies you’ve successfully implemented that enhanced productivity or engagement. Be specific about the challenges they addressed and the outcomes achieved from these innovations.

Explain your strategies for change management, including stakeholder engagement, training programs, and feedback mechanisms. Discuss how you measure user adoption and iterate based on user feedback to continuously enhance the experience.

When answering this question, express your enthusiasm for Ritchie Bros. and its mission. Align your professional goals with the company’s values and vision, illustrating how your experience and passion for marketing technology make you a strong fit for the role.