Marketing Manager

About Thesis Defense

About the Role

What You’ll Do

• Own and Execute the Marketing Strategy
• Develop and implement a data-driven marketing strategy aligned with Defense OKRs focusing on B2B demand generation and inbound lead acquisition.
  • Build and optimise the marketing funnel, from lead generation to conversion, ensuring a strong pipeline of potential customers.
  • Collaborate with BD to nurture and convert marketing qualified leads (MQLs) into Sales Qualified Leads (SQLs)
  • Drive brand awareness through digital campaigns, content, PR, and strategic partnerships.
  • Create and maintain a content and campaign calendar that supports both top-of-funnel awareness and bottom-of-funnel conversions.
• Social Media & Content Strategy
  • Define and execute a social media strategy that grows engagement across X (Twitter) and LinkedIn.
  • Create, publish, and manage high-quality, technical yet engaging content.
  • Track and analyze content performance, iterating for continuous improvement.
• Website & Brand Management
  • Oversee website content, updates, and design improvements to maintain consistency with brand messaging and standards.
  • Ensure SEO best practices and strong conversion paths for inbound leads.
  • Implement marketing automation tool (HubSpot) to track, nurture and convert leads effectively.
• Co-Marketing & Partnership
  • Work with Defense customers and partners on joint announcements, publications, and campaigns.
  • Manage collaborative marketing efforts with projects and protocols in the crypto security space from inception to execution.
• Market Research & Insights
  • Conduct market research to identify, lead conversion trends, buyer personas, and competitive positioning, ensuring alignment with Defense’s strategy to maintain competitiveness and relevance in the market.
  • Create and distribute regular reports summarizing key insights.
• Event Representation
  • Represent Defense at key crypto and security industry events.
  • Coordinate speaking opportunities, panels, and partnerships at conferences.

What You Bring

• Crypto Native Marketing Expertise: Demonstrable understanding and working knowledge of Web3, crypto security, and decentralized technologies.
• Strong understanding of sales pipelines, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), conversion rates, and customer acquisition costs (CAC).
• Experience working closely with sales and business development teams to drive revenue.
• Proven Marketing & Growth Experience: Prior experience in sales and marketing, ideally within a security auditing team in Web3.
• Strong Communication & Storytelling: Comfortable pitching, presenting, and crafting compelling narratives for external stakeholders.
• Process-Oriented & Organized: Ability to manage multiple projects, optimize workflows, and maintain marketing processes with precision.
• Agile & Collaborative: A team player who thrives in fast-paced environments, values culture and shared principles, and can work across teams effectively.
• Adaptable & Proactive: Flexible, responsive, and motivated to solve problems, take initiative, and drive team goals forward.
• Client Relationship Management: Experienced in building and maintaining client partnerships and managing co-marketing initiatives.
• Experience Working Asynchronously: Comfortable collaborating across global, remote teams and managing asynchronous communication.
• Technical Fluency: Ability to understand and translate security concepts for both technical and non-technical audiences is preferred.
• Data Driven and Performance Orientated: Able to define KPIs, measure marketing ROI and optimise marketing spend to drive customer acquisition using tools available.

Location

• All Thesis Defense roles are remote-first, with a preference for Europe & Americas (CET +/- 5) time zones to accommodate project needs and collaboration.
• Occasional travel may be required for team meetings, security conferences, and industry events.

Salary & Benefits

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