Area Manager

Who We Are

ThirdLove disrupted the lingerie industry by empowering women to find their perfect fit online with our innovative Fitting Room® quiz and is one of the original brands to operate 100% direct-to-consumer. All design and R&D is done in-house, and our extensive and complex supply chain is fully managed by our team. Inclusivity is at the core of who we are and how we serve our customers and build our teams.

Traditionally, women were given a choice between two options when it came to their bras and underwear: Be sexy, or be comfortable. Our Cofounders: Dave Spector, Heidi Zak, and Ra’el Cohen, thought that was outdated too — so, in 2013,  they created ThirdLove — a third, better option, which doesn’t force us to choose between being sexy or comfortable. 

What Our Team Embodies

Our culture is collaborative, fast-paced, and data-driven, and we were most recently recognized with the Great Place to Work certification. This recognition is given to a very small percentage of companies who apply for it and determined by employees’ real-time reports of their company culture. Earning this designation demonstrates to us that our team at ThirdLove is  inspired by our mission, engaged in their everyday work, and enjoy partnering with our teammates and customers. If you want to impact millions of people, find your fit, and propel your career forward, we’d love to hear from you.

What We Are Looking For

We are looking for a passionate and results-driven Area Manager to lead our ThirdLove boutiques in the San Francisco Bay Area. This dynamic leader will build and develop high-performing teams, cultivate exceptional customer experiences, and drive sales growth in alignment with our brand’s mission. As part of a rapidly growing company, this role requires someone who thrives in ambiguity, takes initiative, and isn’t afraid to roll up their sleeves to get things done. 

Initial responsibilities will include managing a store, with growth to a District Manager within the first 6 months.   The Area Manager will ensure operational excellence, a seamless in-store experience, and a welcoming, empowering environment that reflects ThirdLove’s values.

What You Will Own And How You Will Make A Difference 

1. Sales & Profitability

• Drive top-line revenue growth across all stores by implementing effective sales strategies tailored to ThirdLove.
• Analyze and drive key performance indicators (KPIs) such as conversion rates, average order value (AOV), units per transaction (UPT), and overall revenue trends.
• Develop and execute sales initiatives to improve performance, including customer outreach programs, loyalty campaigns, and promotional strategies.
• Initial responsibilities will include managing a store, with growth to a District Manager and overseeing stores in the district, within the first 6 months. 

2. Leadership & Talent Development

• Conduct regular store visits to ensure managers are following best practices in customer service, operations, and brand presentation.
• Lead, mentor, and develop store managers to drive performance, increase revenue, and enhance customer engagement.
• Provide coaching and development plans for high-potential leaders, fostering an internal talent pipeline.
• Recruit, hire, and onboard top-tier store managers and associates who align with the brand’s culture and customer experience expectations.
• Embrace learning and leveraging new technologies, systems, apps, in managing district.

3. Customer Experience & Brand Excellence

• Ensure a luxury-level or high-touch shopping experience, with an emphasis on fit expertise, product knowledge, and styling services.
• Implement and enforce clientele strategies, helping teams build lasting relationships with customers to drive retention and repeat business.
• Uphold visual merchandising standards and ensure brand presentation aligns with ThirdLove guidelines.
• Monitor customer feedback and implement action plans to improve service levels and overall in-store experiences.

4. Financial Planning & Reporting

• Create action plans based on weekly and monthly sales performance reports, ensuring each store meets or exceeds financial targets.
• Collaborate with corporate teams to set sales targets and payroll plans for stores. 
• Monitor and coach store teams to effectively manage payroll costs, ensuring alignment with budgeted expense targets while optimizing productivity and operational efficiency.

5.  Store Openings

• Work with real estate and corporate teams to select the right store locations within the district.

• Lead the hiring process for store leadership, ensuring the selection of strong managers and associates.
• Conduct walkthroughs and inspections before opening to confirm store layout, signage, and product placement.
• Develop and implement a training schedule, ensuring all employees understand brand values, product knowledge, and operational procedures.
• Develop an opening week strategy, including soft launches, VIP events, and promotional activities with collaboration with marketing and PR teams to generate buzz through local influencers, media, and social channels.

6. Cross-Functional Collaboration

• Work closely with corporate teams (store operations, merchandising, marketing, HR, training, finance) to align district strategies with overall company goals.
• Serve as the voice of the stores, providing feedback from the field to leadership for strategic decision-making.
• Partner with HR to manage performance evaluations, employee relations, and succession planning for the district.

7. Merchandising and Inventory Management

• Oversee inventory management, including stock replenishment, inventory control, and product allocation to ensure high-demand styles are available.
• Collaborate with merchandising teams to improve allocations, and ensure each store has the right assortment of products.

8. Adapting to the San Francisco Bay Area Market

• Leverage regional market insights to tailor sales strategies to the demographics of the SF Bay Area.
• Stay informed on competitor activity, real estate developments, and consumer shopping trends in high-traffic locations where ThirdLove has a presence or will have a presence.
• Ensure stores comply with California labor laws, including scheduling regulations and wage requirements.

9. Marketing & Community Engagement

• Partner with corporate marketing teams to execute localized marketing campaigns that appeal to the diverse customer base of the Bay Area.
• Encourage store teams to participate in community events, collaborations, and influencer partnerships to build local brand awareness.
• Develop VIP shopping events, lingerie fit clinics, and personalized styling sessions to enhance customer engagement.
• Maintain strong relationships with landlords, mall management, and local business networks to drive community engagement.

You Have

• 5+ years of multi-unit retail leadership experience, ideally in the lingerie, fashion, or beauty industry.
• Strong understanding of clientele, fit expertise, and premium/luxury retail environments.
• Proven track record of driving sales performance and developing high-performing teams.
• Comfortable working in a fast-paced, high-expectation market like the Bay Area.
• Ability to operate independently and work effectively under pressure.
• Ability to travel frequently within the district and provide hands-on leadership.
• Passion for women’s empowerment, body positivity, and inclusive sizing strategies.
• Maintain an active store presence, including standing and walking for extended periods of time.
• Comfort with using a ladder and lifting a maximum of 50lbs.

ThirdLove Offers You

• Competitive salary + equity
• Medical/Dental/Vision insurance
• Paid parental leave
• Flex time off
• Discounted and free products

Diversity

ThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

ThirdLove is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.

Compensation 

Annual base salary range of 75-100K