Customer Marketing Specialist

Traditional surveys fall short in today’s world. That’s why we built ThoughtExchange, a platform powered by cutting-edge AI that enables leaders to connect with their communities and gain immediate, actionable insights that drive meaningful change.

From school districts to Fortune 500 companies, we empower thousands of leaders with the quality data they need to make a real impact. Our mission drives us, and we’re committed to creating positive change alongside a team of brilliant, diverse, and collaborative individuals. Thanks to these efforts, we’ve been recognized among Best Companies' Group Inclusive Workplaces and named one of Canada’s Top Growing Companies for the past five years.

At ThoughtExchange, we’re reshaping community and employee engagement for good. If you’re passionate about making a difference, we’d love to have you join our journey.

The Role: 

ThoughtExchange is looking for a Customer Marketing Specialist to develop and execute strategic customer marketing initiatives that enhance retention, expansion, and engagement. In this role, you'll collaborate with cross-functional teams to craft targeted campaigns, support product adoption, and highlight customer success stories. You'll also coordinate event participation and recognition programs and ensure our value proposition resonates with existing customers. If you're data-driven, creative, and excited about making a meaningful impact, we’d love to hear from you!

• Execute communication programs and campaigns aimed at increasing retention and driving expansion opportunities.
• Assist in creating and deploying targeted marketing programs through email, webinars, and events.
• Contribute to customer-centric content creation that supports product adoption and best practices.
• Identify and support the development of customer stories, case studies, and event participation opportunities in partnership with internal teams.
• Work with Customer Success Managers (CSMs) to promote customer wins and achievements.
• Help share customer stories internally and externally through various channels.
• Coordinate customer participation in virtual and in-person events, workshops, and recognition programs.
• Track and report on the performance of customer marketing campaigns, providing actionable feedback for improvement.
• Maintain documentation and reports on customer marketing activities and their impact on retention and engagement.
• Ensure the consistent communication of the company’s value proposition to existing customers.
• Support our Anti-Racism and Diversity, Equity and Inclusion (ADEI) mandate by (at a minimum) being aware of our ADEI commitment and initiatives and completing all required ADEI training

• At least 1 year of experience in a Customer Marketing role, ideally within a B2B SaaS environment.
• Proven ability to create, execute, and optimize marketing campaigns that engage customers and drive retention.
• Experience planning and executing digital events, such as webinars, virtual conferences, and customer engagement sessions.
• Highly organized with strong attention to detail, able to manage multiple projects and deadlines effectively.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and collaborate across teams.
• A strong cross-functional team player 
• A self-starter who can take ownership of projects, problem-solve, and drive end-to-end program execution with minimal guidance

• Experience marketing to K-12 customers, with an understanding of their unique needs and challenges

If you don’t see yourself fully reflected in every job requirement listed in the posting above, we still encourage you to reach out, apply, and tell us more about yourself in your application. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive, and diverse company. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. 

ThoughtExchange welcomes applications from people with disabilities. Support is available upon request for candidates participating in all aspects of the selection process. Finally, we know from time to time, emergencies happen, and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

What we offer: ThoughtExchange wants to ensure our people are heard, supported, and cared for—so we invest in our employees. We're continuously asking our employees what they need to ensure we're supporting their successes in the workplace and life. We are proud to offer our employees the following:

Benefits & Well-Being: From day one, you’ll receive a benefits package focused on health & wellness that includes a generous time off policy, flexible extended benefits plan options, and company-wide Mental Health days off scheduled through the year. Our benefits package also includes maternity & parental leave top-up programs and access to Maple, Inklebot, and Headspace which support our employees' primary care, mental health, and wellness needs.

Flexibility: We’ve been remote-first for over ten years. We’re contribution-focused and operate on mutual trust because we need you to feel empowered to be your best self. You know the circumstances in which you excel—where you work and how you structure your day.

Ownership: In addition to competitive pay and benefits, employees receive share options when joining the company. Additional options are awarded throughout your ThoughtExchange career based on ongoing contributions to the company.

Culture: We walk the walk when it comes to our product and ensure no important decisions are made without including our employees' perspectives. We value and prioritize everyone’s voice, so we use our anonymous, anti-bias platform to make sure people are comfortable sharing their real thoughts and feedback.

Compensation: We want you to do your best work, and part of that is being happy with your compensation. We pay fairly, considering the complexities of market rates, experience, location, and demand. We believe in pay transparency and pay equity. 

Connection: In addition to remote hubs of employees across Canada and the US and offices in Rossland and Vancouver, we get together as a company every 1-2 years in some pretty cool locations. We also connect virtually as a company every month and celebrate one another in our #gratitude Slack channel. 

Growth: You can join regular Anti-racism, Diversity, Equity & Inclusion (ADEI) and Learning & Development sessions. You also have access to an annual Professional Development stipend & Company Coach to ensure you can grow in your role & advance your career.