Job details

Senior Marketing Operations Manager

Pontera is a fintech company on a mission to help people retire better. Our software platform enables retirement savers to get the help they need managing their 401(k) and other retirement plan accounts as part of a personalized strategy by their trusted financial advisor.

Pontera is used by financial advisors across the nation– from SMB to Fortune 500 RIA firms, independent broker-dealers, plan custodians, and plan advisors.

Backed by leading venture capital firms including ICONIQ Growth and Lightspeed Venture Partners, Pontera is built by talented individuals who share a dedication to helping people retire with greater security.

Our team is fast-growing and driven to become one of the largest fintech companies in the world. Our culture is built on a people-first principle: in a complex and numbers-driven industry, we never lose sight of the people we serve and work alongside. That’s where you come in.

DESCRIPTION

As the Senior Marketing Operations Manager, you will be a key driver of success for our Marketing team. In this role, you will lead the charge in streamlining marketing processes, leveraging cutting-edge technologies, and managing business-critical data strategies to fuel pipeline and revenue growth.

We’re seeking a candidate with proven experience building, scaling, and optimizing modern marketing operations, with a deep understanding of the sophisticated tech stacks utilized by $150M+ ARR companies. This role is ideal for a strategic thinker who thrives on execution to deliver impactful outcomes.

RESPONSIBILITIES

Marketing Technology Management

Oversee and optimize traditional marketing tools and platforms such as Salesforce, Hubspot, 6sense, Dreamdata, Google Analytics, Google Tag Manager, and Qualified.
Manage and oversee data enrichment and data automation/engagement tools to ensure we have current and actionable data for our teams.
Evaluate and implement new tools as needed to improve efficiency, enhance campaign performance, and build a culture of continuous improvement.

Campaign Tracking, Attribution and Reporting

Reimagine our tracking framework to ensure accurate data capture across all digital touchpoints, including custom event tracking, UTMs, and pixel implementation.
Support implementation and troubleshooting of tracking strategies using foundational knowledge of website structure and basic coding concepts.
Refine our marketing attribution strategy by evaluating and applying various attribution models. Ensure we optimize the use of Dreamdata and UTM parameters to deliver clear, actionable insights into campaign performance.
Develop and maintain a KPI and ROI reporting cadence for all marketing functions (Growth, PMM, Comms, etc.)

Data Management, Privacy and Compliance

Work with legal and compliance teams to oversee consent management practices, maintain data privacy standards, and ensure marketing campaigns are executed responsibly and within regulatory frameworks.
Drive data quality and accuracy through a regular cadence of contact and account enrichment.
Ensure all marketing operations comply with GDPR, CCPA, and other relevant data privacy regulations.

REQUIREMENTS

8+ years of marketing operations experience in a SaaS startup environment.
Advanced Salesforce knowledge for campaign reporting and dashboards.
Proficiency in Google Analytics and Google Tag Manager.
In-depth knowledge and hands-on experience with 6sense platform.
Strong understanding of GDPR, CCPA, and other data privacy regulations.
Experience working alongside (or as part of) a marketing team and understand the end-to-end of building and measuring integrated marketing campaigns.
Extraordinary communication and project management skills to prioritize projects and align teams.
Data-driven mindset with expertise in reporting and interpreting data to optimize marketing strategies.
Takes ownership - you spot areas of opportunity, analyze them, and proactively provide solutions.
Passionate about marketing operations and technology and stays up to date on the latest trends.

WHAT WE OFFER

Compensation: $165,000 to $185,000 annually
Opportunity: Have a major impact at a fast-growing startup that is revolutionizing the FinTech industry
Team Culture: A collegial, collaborative, fun work environment with frequent team events
Equity: All new hires are eligible for equity grant participation
Healthcare: Comprehensive & affordable insurance benefits with a variety of plan options
Retirement: 401(k) with employer match & employer-sponsored access to a retirement advisor
Family Benefits: Paid parental leave & reimbursement program for family planning services (such as fertility treatments, adoption, or surrogacy
Professional Development: Sponsored learning & development program (to cover classes, certifications, and more!)
Food Perks: Fully stocked kitchen & lunch reimbursement program
Work Flexibility: A hybrid office work model (In-Office Tues/Weds/Thurs and WFH Mon/Fri) & generous PTO day

Pontera is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Pontera Glassdoor Company Review

4.7

Pontera DE&I Review

No rating

CEO of Pontera

Yoav Zurel

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Average salary estimate

$175000 / YEARLY (est.)

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$165000K

$185000K

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What You Should Know About Senior Marketing Operations Manager, Pontera

Pontera is looking for a Senior Marketing Operations Manager in the bustling heart of New York, New York! We’re a fintech company committed to helping individuals retire better with our cutting-edge software platform that empowers retirement savers to seamlessly manage their 401(k) and other plans. As a key driver of our Marketing team, you will have a direct impact on the success of our operations by streamlining processes and leveraging the latest technologies. Imagine being the visionary who ensures our marketing tools are top-notch, from Salesforce to Google Analytics! We need someone who’s not only a strategic thinker but also excels at execution, enabling us to achieve significant pipeline and revenue growth. You will be charged with refining our marketing attribution strategies and ensuring compliance with data privacy regulations like GDPR and CCPA, all while maintaining our commitment to a people-first culture. This role is tailor-made for those who thrive in a fast-paced environment and possess a data-driven mindset. If you’re excited about the prospect of making a real difference in a growing fintech company and are dedicated to harnessing operational efficiencies for amazing campaign results, Pontera could be your next career home!

Frequently Asked Questions (FAQs) for Senior Marketing Operations Manager Role at Pontera

What are the main responsibilities of the Senior Marketing Operations Manager at Pontera?

As the Senior Marketing Operations Manager at Pontera, you will oversee and optimize our marketing technology stack, manage data strategies for pipeline and revenue growth, and reimagine our campaign tracking and attribution frameworks. Your role will encompass ensuring compliance with data privacy standards while enhancing overall marketing operations efficiency.