Senior Martech & Data Specialist

At Too Good To Go, we have an ambitious goal: to inspire and empower everyone to fight food waste together.

40% of all food produced in the world is wasted. And that has a huge impact on the health of our planet, with 10% of greenhouse gas emissions coming from food waste. 

We’re more than an app: we are a certified B Corporation with a mission to empower everyone to take action against food waste, so alongside our marketplace app, we create educational tools, explore new business solutions - such as our Retail Technologies offering, and influence legislation to help reduce food waste.

We’re growing fast: Our community of 116 million registered users and 243,000 active partners across 19 countries, have together already prevented 431+ million meals from going to waste - avoiding over 1.165.000 tonnes of CO2e!

We’re looking for an exceptional Martech and Data Specialist to join the growing Data and Analytics Team at Too Good To Go.

Your mission

We are looking for a technically skilled and data-driven individual to enhance our digital marketing analytics capabilities. This role is critical in optimizing our tools, processes, and data infrastructure, enabling actionable insights and driving data-informed decision-making. You will play a key role in helping to advance attribution models, improving data quality, and supporting marketing performance metrics.

Your ultimate goal is to scale our digital marketing efforts and make Too Good To Go the #1 solution against Food Waste globally.

Your role

• Maintain marketing tools and Infrastructure to ensure the highest standards of data quality and completeness.
• Lead and manage cross-functional tool integration projects with Product, Tech, and Marketing teams, to design and implement a seamless, end-to-end data pipeline that integrates web and mobile platforms. Tools include web & product analytics platforms, mobile measurement platforms (e.g., Appsflyer), tag management and third-party integrations.
• Support self-service analytics capabilities for the marketing team, help prioritize initiatives, and foster a culture of data-driven decision-making to optimize spend and performance.
• Lead efforts to enhance and optimize data used in attribution models, enabling deep insights into marketing spend performance and strategic decision-making.
• Work closely with compliance teams to ensure marketing tools and practices adhere to GDPR, ePrivacy Directive and other relevant data regulations

Requirements

• Full-stack & Technical Marketing Experience. With 5+ years in the industry and 3+ years in a similar role within a fast-paced environment, you bring a solid background in both full-stack and technical marketing.
• SQL Proficiency. A strong command of SQL allows for efficient data extraction, manipulation, and transformation.
• Infrastructure Scaling. Experienced in optimizing and scaling data pipelines, API integrations, app measurement platforms, and CRM tools (e.g., Braze, Salesforce, GTM, Appsflyer, Amplitude/Mixpanel).
• Data Analytics & BI Tools. Expertise in cleaning, normalizing, and analyzing data, with the ability to present insights clearly using BI tools.
• Tech-Savvy & Forward-Looking. Always up to date with advancements in marketing technology and analytics, identifying opportunities for innovation and performance improvement.
• Proactive & Pragmatic Mindset. Passionate, hands-on, and autonomous, always taking the initiative to get the job done. 
• Rigorous & Focused. Efficient, precise, and quick to iterate in solving complex problems.
• Team Player. A strong communicator who can bridge technical and non-technical teams, translating abstract ideas into measurable actions.
• Eco-Conscious. Truly passionate about sustainability and fighting food waste, recognizing the urgency of change and action for the planet.
• Perfectly Fluent in English. Full working proficiency in English, ensuring seamless communication and documentation.
  

Nice to have 

• Marketing Metrics. You have experience in analyzing and interpreting marketing performance metrics.
• Attribution Modeling. You have experience modelling attribution, especially for mobile applications
• AB Testing Experience. You are skilled in designing, executing, and interpreting A/B tests

Our values

• We win together: Food waste is a big beast to fight. We can do it if we win together as Waste Warriors with no ego. We believe in a #oneteam.
• We raise the bar: We always push for more. We work smart, smash barriers and elevate one another.
• We keep it simple: Our ambitions are bold but our solutions are simple.
• We build a legacy: We’re proud of the change we’re driving. 
• We care: We always look out for each other. Caring is also about the way we do business. We do the right thing.

What We Have To Offer

• An opportunity to work in a global social-impact company and certified B Corporation! where you can see a real and tangible impact in your role.
• To be an integral part of our Data & Analytics team. We are eager for you to make an impact and contribute to the role of analytics across key decisions and our solution processes. Your insights are valuable, and we are here to listen.
• Work-life balance is important to us! Focus on the job to be done, not the hours spent, there is no need for overtime.
• We trust in our employees and encourage an autonomous environment that provides several opportunities for employees to contribute, develop and take ownership of their work in a way that works for them.
• To be part of an international company, with over 1,300+ colleagues across 19 countries that are on the same important mission.
• An informal environment, working alongside 190+ passionate people within Tech & Product
• We celebrate our differences and our successes and have a strong values-driven team culture.
• We work in a hybrid set-up and value in office work weekly.
• We may be able to support you with a working visa in Copenhagen, please be prepared to discuss this topic further as your first stage interview.

How to apply

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

Job Ref: #LI-TC1

#LI-Hybrid