Digital Marketing Manager - Growth & Performance

Location: Athens, Greece (Hybrid) | Type: Full-time

About TOPOSOPHY

At TOPOSOPHY, we help destinations, cities, and businesses rethink the future of places and experiences. Our expertise spans place branding, tourism strategy, urban development, sustainability, and cultural innovation.

We don’t just follow trends—we set them. Our marketing approach blends strategic storytelling, cutting-edge digital tools, and performance-driven campaigns to engage tourism boards, policymakers, urban planners, and cultural leaders worldwide.

Now, we are looking for a Digital Marketing Manager who can own, execute, and optimize digital campaigns that drive business growth, audience engagement, and brand positioning.

About the Role

As Digital Marketing Manager, you will be responsible for developing and executing digital marketing campaigns across multiple channels, ensuring that our strategies are data-driven, performance-focused, and aligned with Toposophy’s business objectives.

You will work closely with content creators, designers, and business development teams to ensure that our digital presence is strong, strategic, and engaging.

Key Responsibilities

Campaign Development & Execution

• Design and implement multi-channel digital marketing campaigns, including email marketing, paid media, and social media.
• Optimize Google Ads (Performance Max), Meta, LinkedIn, and emerging paid platforms for maximum ROI.
• Develop content strategies that align with SEO and SEM best practices to increase website traffic and engagement.
• Lead A/B testing, audience segmentation, and performance analysis to improve campaign effectiveness.

SEO & Website Performance

• Implement and oversee SEO strategies to enhance visibility in search engines (Google SGE, voice search, Zero-Click results).
• Analyze website traffic and performance using tools like Google Analytics, Google Tag Manager, and heatmaps.
• Work with developers to optimize website performance, conversion rates, and user experience.

Social & Content Marketing

• Manage and grow TOPOSOPHY's digital presence across LinkedIn, Instagram, TikTok, and industry-specific platforms.
• Develop and implement organic and paid social media strategies, ensuring content resonates with key audiences (tourism boards, policymakers, and cultural leaders).
• Collaborate with content creators and designers to develop engaging blog posts, reports, white papers, and visual storytelling.

Marketing Automation & CRM

• Manage email marketing campaigns, ensuring audience segmentation, automation, and A/B testing are in place for lead nurturing and conversion optimization.
• Work with marketing automation tools (HubSpot, Marketo) to drive audience engagement and retention.
• Develop customer journey strategies that turn prospects into engaged community members.

Data & Performance Optimization

• Monitor marketing KPIs and provide data-driven insights to optimize campaigns and improve ROI.
• Build and manage dashboards to track performance, user engagement, and attribution models.
• Stay ahead of emerging digital marketing trends, ensuring Toposophy remains at the forefront of destination marketing innovation.

• 7+ years of experience in digital marketing, performance marketing, or growth marketing.

• Expertise in SEO, paid search, and paid social (Google Ads, Meta, LinkedIn, TikTok).
• Hands-on experience with Google Analytics, Tag Manager, HubSpot, and marketing automation tools.
• Strong understanding of HTML, CSS, JavaScript, and web development frameworks (preferred but not required).
• Knowledge of Adobe Creative Suite for basic content editing and campaign creative.
• Proven ability to manage teams, agencies, and digital marketing budgets.

• Competitive salary and private health insurance
• Work on high-profile events, trade shows, and brand activations in Greece and internationally
• Career growth and mentorship in a fast-paced, dynamic environment
• Hybrid work model with flexibility to work remotely when needed
• Professional equipment allowance
• Professional development courses allowance to support continuous learning
• A diverse, collaborative team working on impactful destination marketing and trade event projects