Growth Marketing Specialist

Summary

At Trengo, we are seeking a strategic and hands-on Growth Marketing Specialist to lead our organic growth efforts. In this role, you will be responsible for driving keyword research, optimizing our website, and developing high-quality SEO content that boosts traffic and supports the broader go-to-market (GTM) strategy. The ideal candidate is an experienced SEO and CRO professional who can balance strategic planning with content creation to generate measurable growth for Trengo. This role will report into our Revenue Marketing Team Lead and it is ideal for a data-driven SEO expert who is eager to own the full scope of organic growth and make a measurable impact on a fast-growing B2B software company.

At Trengo, we believe in a world where technology empowers the relationship between companies and their customers. That’s why our mission is to build an AI-powered customer engagement platform to replace repetitive work with meaningful conversations. How do we do that? Our software makes it easy for customer-facing teams to communicate with customers via multiple channels, all in one shared inbox. Email, Instagram, Facebook, WhatsApp, live-chat, you name it. With a Series A investment of $36M led by Insight Partners and Peak Capital and becoming one of the four official WhatsApp Business Solutions Providers in the Netherlands, we empower our customers to scale their businesses and optimize the channels their clients truly prefer.

• Keyword Research & Strategy: Conduct comprehensive keyword research to inform inbound marketing efforts, aiming to increase top-of-funnel traffic and boost brand awareness.
• SEO Content Strategy: Collaborate closely with the content team to develop an SEO-driven content strategy that targets various industries and geographies, aligning with overall marketing goals.
• CRO on Website: Implement and analyze A/B tests and other CRO strategies on Trengo’s website to improve key performance metrics such as conversion rates, sign-ups, and user engagement.
• Web Personalization Tools: Leverage tools like VWO, Microsoft Clarity to create personalized web experiences, optimizing user journeys based on behavioural data and audience segmentation.
• Performance Tracking: Use analytics tools to track, analyze, and report on SEO performance, adjusting strategies based on data-driven insights.

• Experience: At least 3 years in a similar role, with proven success in driving organic traffic, generating a qualified pipeline, and acquiring new customers through SEO growth tactics.
• CRO Skills: Demonstrated experience in designing and executing A/B tests and familiarity with CRO methodologies, with a proven ability to analyze results and make data-driven recommendations to enhance website performance.
• Web Personalization Tools (nice to have): Experience in web personalization and behavioural analytics tools like VWO and Microsoft Clarity, with a strong understanding of audience segmentation and creating tailored user experiences.
• Strategic & Operational: Ability to balance strategic keyword planning with hands-on content development, taking full ownership of the SEO function.
• Budget & Strategy Management: Experience handling budget and SEO strategy independently.
• Technical Skills: Proficient with tools like HubSpot, Webflow, Google Analytics, Google Search Console, and Asana.
• Data-Driven: Comfortable using data to set priorities, optimize efforts, and demonstrate ROI.
• Self-Starter: Curious, driven, and able to work independently with limited oversight, fully owning SEO goals and performance metrics.

• Finding yourself in a fast-growing company where your career can evolve. With the help of your number one supporter, your manager, you will follow our departmental growth tracks to pursue the career you want. This is one of the reasons for our positive Glassdoor reviews (4/5).
• We really value flexibility and trust our people. That’s why we work hybrid, and our people can work from abroad for 60 days per year.
• Free sessions with on-demand psychologists from OpenUp. Your mental health is important to us.
• An education budget to feed your curiosity, extra budget for team trainings, and 2 extra days off for your courses or conferences, if needed.
• 28 vacation days to rest, have fun, and travel as you wish. But, every once in a while, we also like to do it together. The last time, we went on an amazing trip to Valencia!
• Internet and phone allowance every month!
• Fancy learning Dutch? We also offer Dutch courses for our international employees!
• When you work from our beautiful office: you can bet we have delicious warm lunches together prepared by our in-house chef and workplace experience team. Also, your traveling expenses to Utrecht will be reimbursed.

Your recruitment experience at Trengo

We aim for our recruitment experience to be fast, enjoyable, and fruitful - for both sides. Via this link, you can see what you can expect from your recruitment journey with us.

Otherwise don’t worry, we understand if you don’t know what to do right now. You like what you read but you still have questions before deciding to move forward. We got you! I am Evangelos, your friendly recruiter and part of Trengo’s Talent Team. Happy to clarify any doubts, so you can make a good choice, whichever that is. If you are not ready to apply yet, feel free to ask a question in the flowbot. If you are ready, talk to you soon.