B2B Marketing Specialist (Paid Search) | TheFork

Join our Movement and Champion Restaurant Culture! 💚

At TheFork we believe that the best things in life happen around the table, and we are on a mission to connect the world’s favorite restaurants and the broadest community of loyal diners. 

Finding the best dining experience for our Diners community or boosting restaurant performance for our Restaurateurs Partners has never been easier thanks to our signature products: 

📱TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease.

💻TheFork Manager: our innovative software tool that digitizes restaurant operations, empowering our Restaurateurs to manage bookings efficiently and boost their revenue.

💳TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app

At TheFork, we also believe that people truly make the difference. None of this would be possible without our vibrant Forkies community. Our strong core values—Better Together, Ownership, Respect, and Growth—are the guiding principles of everything we do, shaping our behaviors: “Come as you are,” “Dig in,” and “Make it Memorable”.  

TheFork leads the restaurant booking market in Europe and operates in 11 countries. Our offices boast a fully international team working together in a flexible, multicultural, and constructive environment that provides everyone with space to grow, both professionally and personally.

To learn more about TheFork and our Forkies, explore our official site: https://www.careers.thefork.com

We are seeking a highly motivated and results-driven SEM Marketing Manager with a strong focus on SEA to join our dynamic B2B marketing team. The ideal candidate will possess a minimum of 5 years of hands-on experience managing large-scale, multi-country Google Ads campaigns. You will be responsible for driving significant ROI by optimizing campaigns, analyzing data, and implementing strategic adjustments. This role requires a proactive individual with a strong analytical mindset, exceptional problem-solving skills, and the ability to work autonomously.

Responsibilities:

• SEA Campaign Management (Google Ads):
• Develop, implement, and manage comprehensive SEA strategies across multiple countries.
• Conduct in-depth keyword research, ad copy creation, and landing page optimization.
• Monitor campaign performance, identify trends, and implement data-driven optimizations.
• Implement advanced bidding strategies, including automated bidding and smart bidding.
• Dashboard Development and Reporting:
• Design and build custom dashboards to track KPIs and provide actionable insights.
• Generate regular performance reports, analyzing data to identify opportunities for improvement.
• Present findings and recommendations to stakeholders in a clear and concise manner.
• Integrate and analyze data from multiple sources to provide a holistic view of campaign performance.
• Budget Management and Optimization:
• Develop and manage advertising budgets for multiple countries, ensuring efficient allocation and maximizing ROI.
• Monitor budget pacing and make necessary adjustments to ensure campaigns meet performance goals.
• Forecast budget and ROI for future campaigns.
• Data Analysis and Insights:
• Analyze large datasets from various sources to identify trends and patterns.
• Develop actionable insights and recommendations to improve campaign performance.
• Utilize data visualization tools to present findings in a clear and compelling manner.
• React quickly to new information and adjust strategies accordingly.
• Collaboration:
• Collaborate with cross-functional teams, including marketing, finance, local countries, to ensure alignment and achieve business objectives.
• Stay up-to-date with the latest industry trends and best practices.

Qualifications:

• Minimum of 5 years of experience in SEM marketing, with a strong emphasis on Google Ads.
• Proven track record of managing large-scale, multi-country SEA campaigns.
• Strong analytical skills and the ability to interpret complex data.
• Proficiency in building and managing custom dashboards.
• Experience with advanced data visualization tools.
• Excellent knowledge of Google Analytics, Google Tag Manager, Looker.
• Strong understanding of bidding strategies, keyword research, and ad copywriting.
• Exceptional problem-solving and decision-making skills.
• Excellent communication and presentation skills.
• Ability to work autonomously and manage multiple projects simultaneously.
• Experience with budget management and forecasting.
• Ability to react quickly and build insights from multiple information sources.
• Fluency in English.

Preferred Qualifications:

• Google Ads certifications.
• Experience with e-commerce or SaaS industries.
• Experience with marketing automation platforms.
• Experience with multiple paid advertising platforms (e.g., Facebook Ads, LinkedIn Ads).

What we offer you  

😄 An awesome team (not everybody like our jokes, but we try our best) 

🏠 A Permanent contract (that can be useful in life) 

⚖️ Flexible working environment (2 days home office per week) 

💸 Competitive fixed salary, bonus and equity (yes, equity!) 

🍕 Lunch vouchers available for each working day (because yes, we like to try our best restaurants)  

🌎 International teams - More than 30 nationalities and 16 offices worldwide 

🏳️‍🌈 Highly inclusive working environment 

🤸‍♀️ Lifestyle benefits that can be used to reimburse physical, leisure activities, family support, travel etc 

🎓 Continuous learning and development programs

😌 Free access to the Calm app  

⏳ A program dedicated to help you have the best work/life balance 

🏥 Health insurance fully covered by the company 

👩‍🦽 Life Insurance and Disability at no cost to the employee  

🍴 Amazing offices with dining, coffee point on each floor, and leisure area    

🎤 Team building events (we love karaoke. A lot. A lot.)

We believe that we are better together, and at TheFork we welcome you for who you are.  Our workplace is for everyone, as is our people powered platform.  At TheFork, we want you to bring us your unique perspective and experiences, so we can collectively keep disrupting the restaurant industry and go from good to great. 

#LI-AD2