Digital Marketer Manager - Freelance

About Twine
Twine is a leading platform connecting top-tier freelancers, consultants, and contractors with companies that need creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine is the go-to marketplace for mission-critical projects. With a network of over 500,000 freelancers and 35,000+ companies, we provide a comprehensive solution for businesses looking to build agile teams and for freelancers seeking opportunities to work on high-impact projects.

Our Mission
At Twine, our mission is to empower creators, whether they're businesses or individual freelancers, to grow and thrive. As automation and AI reshape the workforce, we’re driving the shift towards remote, freelance-driven work. We connect companies with top creative talent, enabling collaboration, innovation, and success on a global scale.

About the Role
A pioneering leader in data integration, seeks an exceptional Digital Marketing Manager to join their talented team. This is an exciting opportunity for an experienced and passionate marketing professional to shape the future of their brand’s online presence and drive measurable growth.

Responsibilities

• Implement SEO best practices, conduct keyword research, and optimize content for search engine visibility.
• Manage and enhance AdWords campaigns, targeting relevant audiences and monitoring performance to drive ROI.
• Craft compelling content for website, news articles, and social media platforms, ensuring a captivating and informative experience for audience.
• Lead our content strategy, overseeing the creation of thought leadership articles, newsletters, and captivating drip email campaigns.
• Manage social media channels, developing engaging content, running campaigns, and monitoring trends to maximize follower growth and engagement.
• Design visually appealing graphics, logos, and illustrations to enhance the visual impact of digital assets.
• Collaborate with cross-functional teams to develop presentations, white papers, and case studies that showcase their expertise and solutions.
• Utilize AI to compose and refine content, ensuring consistency in tone and style.
• Analyze website traffic, engagement, and conversions using analytics tools to identify trends and opportunities for improvement.
• Stay informed about the latest digital marketing trends and technologies, recommending new strategies to enhance the reach and impact.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of success.
• Strong understanding of SEO, social media management, content creation, and analytics.
• Exceptional writing and editing skills, with the ability to craft compelling and engaging content.
• Proficiency in Figma or similar design tools.
• Experience with email marketing platforms and campaign management.
• Familiarity with AI-driven marketing tools and techniques.
• Passion for staying up-to-date with the latest digital marketing trends.