Product Manager/Business Analyst

Who we are

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1000 people, based out of 14 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

What you will do

Product Management  

• Lead the development and execution of digital product strategies and roadmaps for Two Circles' clients in the sports industry.  

• Collaborate with cross-functional teams, including the data analysis, design, and engineering teams, to deliver high-quality digital products on time and within budget.  

• Work closely with internal and external teams to define, capture, and prioritize requirements, ensuring alignment with business objectives.  

• Define processes, map customer journeys, and user stories, with a focus on optimizing business processes and identifying areas for improvement.  

• Collaborate with designers to create cutting-edge functional and aesthetically delightful experiences that align with business goals.  

• Analyze user behavior and prioritize user needs, defining features and functionality for multiple products at once by adopting a metrics-driven approach.  

• Ensure that all products managed meet and exceed the highest experience and quality expectations within the digital product industry, while also addressing business requirements. 

Business Analysis 

• Apply business analysis methodologies to gather, document, and analyze business requirements for digital products in the sports marketing sector.  

• Elicit and define clear, actionable user stories and requirements, ensuring they align with the organization's strategic objectives.  

• Use data-driven insights to recommend and prioritize features and functionality that deliver value to both the client and the business.  

• Perform comprehensive market and industry research to identify market trends, opportunities, and challenges, helping shape product strategies.  

• Collaborate with technology and engineering teams to translate business requirements into technical specifications and solutions. 

• Maintain a strong focus on user-centric design and functionality, ensuring products meet or exceed user expectations. 

• Continuously seek feedback from clients and end-users to identify areas for improvement and drive product enhancements.  

• Assist in the creation of product documentation, including functional specifications, process maps, and user stories. 

Skills, Qualifications and Experience 

• Bachelor's degree in a relevant field (Computer Science, Product Management, Business Administration, Economics) or an equivalent combination of education and experience. 

• Minimum of 5 years of experience across product management, Business Analyst, or digital consulting, with a track record of delivering successful digital products. 

• Strong analytical, communicative, and collaborative skills, with experience in developing and measuring product metrics. 

• Strong core consulting skills and capabilities including client management, slide building and cost analysis.  

• Good understanding of business development processes.  

• Familiarity with Agile methodologies, product development tools such as JIRA, Asana, Trello, or similar tools. 

• Proven ability to work cross-functionally with design, data analysis, and engineering teams to deliver successful products. 

• Knowledge of the sports industry and a passion for sports developments and trends.