Senior Strategist, Lifecycle Marketing

🔗 Website: https://www.uncommonagency.co/

📍 Location: Remote

Description

UN/COMMON is a digital experience and marketing agency that launches and grows the world’s best emerging brands. We believe the future of consumer-facing brands starts with creating authentic stories built for the consumer first and brand second. We are extremely proud to work with revolutionary brands such as Selena Gomez’s Rare Beauty, Dermalogica, Liquid Death, Lemon Perfect, and more.

We are an employee and customer-centric agency bringing mission first brand stories to life to benefit the greater good and better people’s lives. And we have a TON of fun doing it!

Summary ✏️

As a Lifecycle Marketing Strategist at UN/COMMON, you'll oversee the strategy for multiple clients in the beauty, wellness, fashion, and lifestyle industries. You will also be responsible for mentoring Specialists on the team while ensuring that business goals are met. You are a problem solver who is excited about innovating solutions and putting the client at the center of everything you do.

We are only accepting applications for candidates in the United States, Canada, and the United Kingdom at this time.

What will I be doing? 👩‍💻👨‍💻

• You’ll be responsible for each of your client’s email and SMS program’s health and be accountable for revenue and growth strategies, monitoring key KPIs such as conversion and engagement rates regularly to strategically recommend optimizations.
• Overall account management is a core function of this role, including project management of strategic initiatives, ensuring all deliverables are provided on time, managing the scope of work for your clients, and ensuring overall client happiness.
• You will work closely with Lifecycke Marketing Specialists and be accountable for overseeing their deliverables and performance for shared clients.
• You’ll coordinate with the design team on key campaigns and strategic projects to ensure optimal branding and customer experience on behalf of our clients.
• Solve problems. Whether you're addressing a client's concern or streamlining an agency process, you are eager to bring purposeful ideas about improvement.
• On a monthly and quarterly basis, you will provide robust reporting to clients that analyze program performance and provide thorough key takeaways and actionable insights that inform the strategic roadmap for your assigned clients that encompass well-thought-out strategies and optimizations that drive revenue for our client’s programs.
• You will report to a Lifecycle Marketing Team Lead. You will also work closely with the Director and the entire Retention Marketing Team to collaborate on new initiatives and department projects.

What do I need? 🤓

• 3-5 years of experience doing retention marketing (email, SMS, loyalty programs, etc.). Your current or previous role would have consisted primarily of “email, retention, CRM, or loyalty marketing.”
• Agency experience strongly preferred, where you were responsible for managing client accounts. Alternatively, you’ve worked in-house for a brand managing their email marketing efforts and working with key stakeholders across the organization.
• Very comfortable speaking with clients, thoroughly explaining strategies, going over presentations, managing scope conversations, and believe that clients understand you clearly and have developed trust in your recommendations.
• Passion for developing creative retention marketing strategies and customer journeys. You want to take retention marketing to the next level, not just do the same cookie-cutter, one-size-fits all strategies.
• Advanced ESP and SMS platform knowledge and can adapt quickly to new ESPs. Our team works exclusively on Klaviyo for email, and Attentive / Postscript for SMS. Experience with these platforms are a plus!
• Advanced understanding of email analytics and writing actionable insights and developing a strategic roadmap from that data.
• Significant knowledge of triggered email and SMS campaigns, how behaviors onsite impact them, and the overall technical aspects of eCommerce email programs.
• Can easily navigate the ESP and troubleshoot, research, and resolve issues with data, workflows, segments, etc.
• A team-first mentality. Speak up when you need help and inspire others on the team to grow.
• Solid organization skills and the ability to manage several different projects at one time.

Please note even if you do not match 100% of these requirements - we still encourage you to apply! Each and every application will be reviewed by a member of our team 🙂

Perks 😍

• Fully remote
• Health, Dental, and Vision Insurance (we contribute to employee premiums)
• 23 Days PTO
• 10 Company Holidays
• Half-Day Friday's - Year-Round!
• 12 weeks 100% paid parental leave
• Retirement plan with 4% match