Digital Marketing Specialist
Verusen is a leading technology company that uses artificial intelligence to provide visibility, digitization and prediction of materials data and inventory for complex supply chains. The company’s AI software harmonizes disparate material data across ERP instances/systems while providing accurate MDM across the enterprise to optimize inventory costs. Intelligent controls enforce inventory procedures to help prevent future inventory spikes, while predictive capabilities optimize allocation and procurement needs. The result is a data foundation you can trust to move quickly to innovate and support related Industry 4.0 initiatives.
Verusen is venture-backed by leading investors from San Francisco to Boston, and is a Signature Company at Georgia Tech’s Advanced Technology Development Center (ATDC). Partnerships including SAP and Accenture. Verusen is a portfolio company of SAP.iO.
About Us
Join a cutting-edge SaaS AI company transforming the way global, Fortune 500 companies manage their maintenance spare parts. Our AI-driven platform optimizes MRO (Maintenance, Repair, and Operations) inventory, helping organizations enhance efficiency, reduce costs, reduce risks, and drive sustainability. We're seeking a dynamic and results-driven Digital Marketing Specialist to elevate our digital presence and execute our marketing efforts.
About the Role
Are you a data-driven digital marketer passionate about leveraging AI tools like ChatGPT to enhance SEO, SEM, and content optimization? We’re looking for a Marketing Digital Specialist to drive growth through innovative digital strategies, marketing automation, and performance-driven campaigns.
Key Responsibilities
SEO & SEM Strategy and Optimization
- Develop, execute, and continuously refine comprehensive SEO strategies to enhance organic search visibility and drive high-intent traffic.
- Leverage AI tools like ChatGPT to generate SEO-friendly content, meta descriptions, and keyword-optimized copy.
- Conduct deep-dive keyword research, competitive analysis, and trend forecasting to shape content and campaign direction.
- Plan, execute, and optimize SEM campaigns across Google Ads, LinkedIn Ads, and other paid platforms to maximize ROI.
- Monitor, analyze, and report on key SEO/SEM metrics, delivering actionable insights for growth.
AI-Enhanced Content Optimization & Strategy
- Collaborate with internal subject matter experts to develop and optimize digital assets (blogs, case studies, whitepapers, videos) using ChatGPT for ideation and content structuring.
- Utilize analytics tools to identify high-performing content and optimize underperforming assets.
- Develop a content calendar focused on MRO industry trends, customer pain points, and AI innovations.
- Implement AI-powered personalization strategies to tailor content for different audience segments.
Social Media Strategy & Execution
- Design and execute a social media strategy across LinkedIn, Twitter, and emerging platforms to engage and grow key audiences.
- Use ChatGPT to generate compelling captions, hashtags, and content suggestions that drive engagement.
- Track, analyze, and optimize social media campaign performance using AI-driven analytics tools.
Integrated Digital Marketing & Automation
- Plan and manage multi-channel digital marketing campaigns that align with business objectives.
- Leverage marketing automation platforms (e.g., HubSpot, Marketo) to nurture leads and drive conversions through personalized email campaigns.
- Use ChatGPT to create automated email sequences, landing page copy, and lead magnets.
- Stay ahead of industry trends and emerging AI-driven marketing technologies to innovate and optimize strategies.
- Analyze campaign ROI and KPIs, providing regular reports and strategic recommendations.
Additional Growth Opportunities
This role offers opportunities to expand your impact across:
- Email Strategy and Execution: Plan and implement email marketing campaigns to nurture leads, drive conversions, and support customer retention.
- Product Marketing: Collaborate with product teams to develop go-to-market strategies, messaging, and materials for new and existing features.
- Sales Enablement: Partner with the sales team to create resources like pitch decks, case studies, and one-pagers that empower them to close deals.
- Partner Enablement: Work with strategic partners to develop co-branded campaigns and materials that drive mutual success.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 3-5 years of experience in digital marketing, specializing in SEO, SEM, content optimization, and social media.
- Proficiency in Google Analytics, Google Ads, SEMrush, or similar tools.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical skills to translate data into actionable insights.
- Experience with AI tools like ChatGPT for content creation, optimization, and marketing automation is a strong plus.
- Creative thinker with excellent communication and project management skills.
- Familiarity with the SaaS industry, AI technologies, or MRO inventory management is a significant advantage.
Why Join Us?
- Work at the cutting edge of AI-driven digital marketing.
- Collaborate with a dynamic, growth-focused marketing team.
- Enjoy opportunities for career advancement and continuous learning in digital marketing and AI-powered strategies.
What We Offer
- Competitive salary and performance bonuses.
- Flexible hybrid work environment.
- Opportunities for professional growth and development in a rapidly evolving industry.
- A collaborative and innovative culture where your ideas and contributions are valued.
Commitment to Diversity and Inclusion
At Verusen, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, national origin, age, physical and mental disability, sexual orientation, gender identity and/or expression, status as a veteran and any other characteristic protected by applicable law. We respect and seek to empower each individual and support a diverse culture, perspectives, skills, and experiences within our workforce. We believe that diversity and inclusion among our teammates are critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
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Verusen, headquartered in Atlanta, Georgia, Developing the most sophisticated artificial intelligence platform means nothing if not applied effectively and deployed in a manner that enables real value for customers.
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