Client Marketing Analyst, WCA

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

1. Purpose

Reporting to the Marketing Manager, Western and Central Africa, The Marketing Analyst will support the delivery of marketing programs in Western and Central Africa.

2. Principal Responsibilities-Key Results Area

Provide marketing campaign execution delivery in Western and Central Africa. Given our clients varied needs, these programs would span across both B2B and B2C.   

• Support and deliver on high quality agreed marketing programs, evaluating effectiveness and efficiency of the executed programs to continuously optimize performance.
• Manage the local contacts within the regional creative, media and partnership agencies and vendors to ensure a client centric view in the development and implementation of all campaigns.
• Provide support in administrative deliveries related to client marketing project management and VAS including and not limited to procurement processes, contract management and VIK process management.
• Work in partnership with key stakeholders including Account Executives, Business Development, Visa Consulting & Analytics and Product and regional colleagues.
• Manage work statement requests and receipting of all purchase requisitions in line with controllership guidelines and timelines.
• Manage the budget plan processes for Western and Central Africa, liaising with Finance partners to ascertain spend against forecasts.  Provide timely updates and status on marketing budget position on monthly basis.
• Share best practice and successful programs within the Visa Marketing community.
• Manage all reporting requirements across projects and markets and provide timeous feedback to key stakeholders.

3. Key Competencies

• Strategic, innovative, and creative thinker with commercial acumen also capable of strong execution.
• Superior negotiation skills leading to timely and acceptable resolutions, sales skills.
• Client relationship and management skills
• Solid interpersonal skills and collaborating with cross functional teams.
• Exceptional verbal and written communication skills - Development and preparation of executive level briefs
• Strong self-management skills including demonstrable drive and energy.
• Able to work with little management oversight.

• Excellent performance in marketing planning and execution (at least 3 years experience at Marketing Management level)
• Marketing Commercial acumen, Marketing data familiarity and Influencing skills are critical.
• Should understand key P&L drivers and leveraging the relevant aspects to build effective business cases.
• Demonstrated track record in the management of external clients, agencies, and the development of through the line campaign materials.
• Project management skills
• Multicultural sensitivity and a commitment to drive inclusive culture.

4. Demonstrated Experience (skills - professional, technical, business)

• Bachelor’s degree in business or a related field with a marketing foundation - Minimum 3 years of relevant experience in a services marketing team
• Demonstrated marketing strategy and campaign management, particularly in digital and partnership.
• Demonstrated selling skills and client engagement skills.
• Analytical skills to establish, track and improve KPIs and return on investment and other measurement tools.
• Media strategy and planning
• Negotiation skills
• Is a strong team player, able to work on multiple projects and in a multi-functional team?
• Is comfortable working in a fast paced, hands-on, growth orientated work environment, must be adaptive to change
• Is self-confident and able to think on their feet.
• Strong personal motivation and commitment
• Is proactive and demonstrate initiative.
• Has strong commercial acumen
• Strong problem-solving skills
• Excellent presentation skills
• Strong time management skills

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Bachelor’s degree in business or a related field with a marketing foundation - Minimum 3 years of relevant experience in a services marketing team.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.