Marketing Director - job 1 of 2

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

TEAM SUMMARY

The goal of the marketing team is to increase brand awareness and usage, and to drive customer engagement, acquisition, and ultimately, business. This can be accomplished through a variety of strategy and tactics, including creating and distributing content, launching advertising campaigns, building partnerships with influencers, merchant partners and clients, and using data analytics to track and measure the success of efforts.

WHAT DOES A MARKETING DIRECTOR DO AT VISA

The Marketing Director will lead marketing strategy and plan management and serve as the primary point of contact, coordinating between marketing team members, other internal local/global stakeholders, and partners (as applicable). He or she will be responsible for managing various marketing campaigns and initiatives that connect Visa with its users and partners. He or she will be responsible for scoping, proposing, contracting, and delivering marketing projects, overseeing the team’s performance and ensuring the quality of deliverables. The full range of specific responsibilities for this role is detailed below.

JOB DESCRIPTION 

As a critical member of the Product and Partner marketing team, this position is responsible for helping the team achieve Visa’s business objectives and leverage the Visa brand platform in the B2B and B2C space as marketing. Helping to shape the future of commerce, the role will support Visa’s marketing across technology offerings, emerging products and other Visa’s unique offerings. The role involves developing the product marketing strategy and plan by partnering with multiple stakeholders both internally and externally. This includes collaboration with internal Sales, Product, Consulting, other marketing teams, as well as various external clients such as issuers, acquirers, merchants, and wallet partners. The role should be both a strategist and an executer, should have a “can do” and a positive attitude and must be strong communicator who functions well in a highly matrixed global environment as well.

• Manage assigned co-marketing initiatives with Issuers, Acquirers, Merchants and Wallet partners, developing new business incl. Visa’s new and unique local sponsorship and marketing service.

• Work with designated product teams to plan and execute communications strategies and events against product and category goals

• Partner with the client marketing team who leads marketing service sell-in to Issuers, Acquirers and Merchants to understand clients’ objectives. Support them to develop effective marketing campaigns and execute best-in-class marketing services.

• Support the consumer marketing team to ensure consistent messaging and branding across all executions. Specifically, regularly share the progress of product marketing projects and develop best-in-class consumer communications when required, ensuring alignment with the partners involved.

• Provide investment business cases and performance evaluation against objectives. Set clear KPIs for campaigns and/or promotions including transaction, revenue growth goals and Visa brand preference targets.

• Ensure plans are clearly documented, aligned with and communicated to all stakeholders

• Strong Collaboration with Product team, CRM (sales) team, Country Management, and Consulting teams

• Comply with all Finance, Legal, Risk and Audit requirements for Visa and the partners including contracts, Invoice Processing and completion certificates

• Provide Marketing consulting assistance to multi-functional teams and sometimes direct with Clients and merchants

ADDITIONAL INFORMATION

As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You're an Individual. We're the team for you. Together, let's transform the way the world pays.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

What do you need

• 12+ years of work experience, particularly in both B2C and B2B marketing, with
• a Bachelor’s Degree.
• Strong written and oral communication skill both in Japanese and English
• 5+ years of experience working with external advertising and marketing communications agency partners to deliver across paid, owned, and earned media
• Ability to think both strategically and creatively, while maintaining attention to detail.
• Strong analytical skills with the ability to interpret market data and apply it to marketing strategies and executions to achieve desired results.
• Deep understanding of market trends, including digital marketing and media platforms.
• Provide regular status reports to Management team
• Willingness to take responsibility and accountability for the successful delivery of projects in collaboration with internal and external stakeholders.
• Hands on, willing to dig in and roll up their sleeves
• Ability to work under pressure and meet deadlines.
• Comfortable working in a fast-paced, highly flexible environment, and being able to juggle multiple tasks at once
• Openness to learning from mistakes and contributing to a culture of creativity and innovation

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.