Paid Media Specialist

We’re a global creative agency, with more than 1500 people in 19 offices around the world, 150+ here in our Milan’s office. We deliver world-class creative campaigns and strategies based on social insights, for best-in-class brands.

At We Are Social we believe that teamwork and respect for everyone's contribution can lead to great results. We believe that flexibility and the ability to adapt to changes by taking advantage of opportunities is a fundamental characteristic for achieving success. And we also believe that always looking for new challenges and going beyond what is due is the right attitude to always do better.

Paid Media Specialist Team

Within the broader strategic department, the candidate will join the Paid Media team, which is responsible for planning and strategically managing campaigns across major digital touchpoints: Meta, TikTok, Google, YouTube, LinkedIn, Pinterest, and Twitter, with the goal of achieving clients' specific objectives (from awareness to conversion).

Who we are looking for

We are looking for a Media Specialist who will report directly to the Media Manager. Their role will be to support the Media department in executing media plans by creating and optimizing campaigns across key digital channels. 

What does the Paid Media Specialist

• Budget allocation and operational management of social media campaigns.
• Daily reporting and budget management, monitoring the alignment between budget and key performance indicators (KPIs).
• Estimation and analysis of media campaign results.
• Support for the Media Manager in campaign consulting, strategic planning, and campaign implementation.
• Development of paid media strategies and campaigns across various platforms (Meta, TikTok, YouTube).
• Ongoing campaign management, meeting deadlines to fulfill client needs.
• Analysis of campaign performance against objectives.
• Recommendation of necessary optimizations to the Media Manager to ensure proper campaign performance and goal achievement.
• Management of the budgeting for assigned campaigns.

• Passion and interest in the paid media world.
• Previous experience in similar roles within creative or media agencies.
• Knowledge of social media platforms and their advertising formats.
• Understanding of key social media metrics.
• Analytical and strategic mindset: ability to think creatively and identify new trends and opportunities.
• Exceptional attention to detail.
• Well-organized, efficient, and capable of meeting strict deadlines.
• Advanced knowledge of Microsoft Excel (VBA knowledge is desirable).
• Fluent proficiency in English, both written and spoken.

• Career Path Design - quarterly reviews and annual evaluations.
• WAS Passport - opportunity to work for two weeks a year in any of our network offices.
• Bottom Up & Top Down professional training.
• Mental Health, CSR, and Diversity & Inclusion activities.
• Smart working up to 2 days per week.
• You will experience a young, creative, and dynamic environment with an average age of 30.

We Are Social is an equal opportunity employer, we do not discriminate on the basis of race, colour, religion, sexual orientation, gender identity or national origin.

We promote the inclusion and work integration of people belonging to protected categories - as regulated by Law 68/99.

This job opportunity is addressed to both sexes, in accordance with Laws 903/77.