Demand Generation Specialist

About us

Founded in 2015 in Athens, Greece, Welcome redefines the way people travel by going above and beyond the commoditized transfer service and being the first company to deliver a complete, personalised, in-destination travel experience. From the moment a traveler arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalised way possible. Welcome's drivers are experts in the area and share their local know-how to make travellers feel at home wherever they are. The company has also introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe.

Being a travel tech startup, Welcome continues to grow and scale its operations and is quickly becoming a global category leader for in-destination travel services.

• One of the highest-rated global transportation companies with a rating of 4.9/5 stars.
• Expanded from 200 destinations last year to 350, achieving our ambitious 2024 growth target.
• Over 4,000 travel partners including 2,500 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month.
• Over 2.5 million happy travellers every year.

⭐️ If you want to dive deeper into the awesomeness of Welcome's culture, click on this link to check our TikTok account.⭐️

The Team

We are a group of vibrant, diverse people who love travelling and never settle on quality. Each one of us didn’t join Welcome by chance and believes deeply in what Welcome is trying to achieve, so we work relentlessly to make that happen. We challenge common logic, focus on design, put simplicity and usability first, and create memorable experiences. We keep learning and exploring better ways to serve our community and grow personally and professionally in our respective fields. We stay humble along the way, with a “pay it forward” mentality, but with big and bold goals.

As a Demand Generation Specialist, you will play a key role in driving lead acquisition and nurturing strategies to fuel Welcome Pickups' growth. By planning and optimizing multi-channel campaigns, implementing effective SEO tactics, and leveraging analytics for data-driven decision-making, you will ensure impactful marketing initiatives. Collaborating with cross-functional teams, you’ll align efforts across sales and marketing while creating compelling content and utilizing marketing automation tools to streamline processes and enhance lead quality. Your contributions will directly impact engagement, conversion rates, and ROI, positioning Welcome Pickups for continued success.

Responsibilities

• Lead Generation Campaigns
• Plan, execute, and optimize lead generation campaigns across platforms such as Google and social media ads.
• Conduct A/B testing on ads, landing pages, and other assets to improve performance and drive engagement.
• Search Engine Optimization (SEO)
• Implement and manage SEO strategies, including keyword research, on-page optimization, and link-building efforts, to drive organic traffic and leads.
• Collaborate with content writers to align marketing materials with SEO best practices.
• Analytics & Reporting
• Track and analyze campaign performance metrics, such as cost per lead, conversion rates, and ROI, to identify opportunities for improvement.
• Create dashboards and reports to communicate campaign performance to key stakeholders.
• Content Development
• Oversee the creation of demand generation assets, including landing pages, whitepapers, case studies, and email templates.
• Collaborate with the creative team to ensure that materials are on-brand and resonate with target audiences.
• Cross-functional Collaboration
• Work with sales, product, and customer success teams to align on lead generation goals and ensure smooth handoffs.
• Provide feedback loops between sales and marketing to refine targeting and improve lead quality.
• Event & Campaign Support
• Support marketing initiatives for online events and webinars by driving attendance and generating post-event leads.
• Coordinate lead capture and follow-up processes to maximize conversion potential.
• Marketing Systems & Automation
• Utilize tools such as HubSpot CRM to set up automated workflows for lead nurturing and lead scoring.
• Ensure data hygiene and accuracy within CRM systems to enable reliable campaign reporting and targeting

• Bachelor’s degree in Marketing, Business Administration, or a related field is a plus.
• Proven experience in digital and performance marketing, preferably in a technology-driven environment.
• Strong knowledge of marketing automation tools and HubSpot CRM.
• Strong knowledge of campaign tools such as 
• Ability to analyze sales figures and develop reports.
• Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines simultaneously.
• Excellent communication skills and the ability to work collaboratively across teams.
• Self-motivated with the ability to work independently; strong sense of ownership
• Excellent written and verbal communication skills in English.
• Familiarity with the travel & hospitality industry will be a great plus.
• Uncompromising attention to detail.
• Ace problem-solving skills.
• A friendly and upbeat personality.
• Digital native: fluent in web and digital technologies.

• Vibrant and fresh work environment
• Flexible work-from-home policy
• The tools you need to perform your daily tasks successfully
• L&D personal budget
• Private Insurance Plan
• The unique opportunity to join “the next big thing” at ground level