ASO Specialist

About Adapt

Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production and performance measurement. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility for work-life balance.  

Our culture is built on curiosity and we are looking for team members who have a passion for learning about the developments in the industry, their clients and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the  e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.

We are looking for an experienced App Store Optimization (ASO) Specialist to support our mobile app growth initiatives. In this freelance role, you will be involved in the ASO strategy and reporting, helping us drive visibility, downloads, and conversion performance across iOS and Android platforms.

This role will initially require 5-10 hours of work over the next 12 months to work across 2 accounts with the possibility to collaborate in more projects/clients with time.

• Develop and execute data-driven ASO strategies across App Store and Google Play.
• Conduct keyword research and optimize metadata (titles, descriptions, tags) to improve search rankings and visibility.
• Design and implement A/B tests for creative assets (icons, screenshots, videos).
• Monitor and report on performance using Looker Studio, delivering clear, actionable insights.

• Track competitive landscape and identify growth opportunities using tools like AppTweak, App Annie, and Sensor Tower.
• Stay current with mobile marketing trends and store algorithm updates.
• Collaborate with cross-functional teams (product, content, and analytics) to align ASO efforts with broader growth goals.
• Ensure deliveries are on time and at a high-quality standard

• Proven experience in ASO for mobile apps across both iOS and Android.
• Strong expertise in ASO tools such as AppTweak, App Annie, or Sensor Tower.
• Proficiency in Looker Studio for data visualization and performance reporting.
• Up to date on the latest ASO trends, store best practices, and mobile user behavior.
• Excellent verbal and written communication skills in English.
• Highly analytical, detail-oriented, and comfortable working independently.
• Familiarity with localization and global ASO strategies.
• Experience and knowledge of Excel are essential
• Experience with Search Engine Optimization (SEO) would be ideal

• Be passionate about mobile and digital marketing
• Be organised, determined and persistent
• Be self-driven & results-oriented, with a positive outlook
• Have excellent written and verbal communication skills
• Be a natural forward planner who critically assesses own performance
• Have meticulous attention to detail with a very analytical mindset