Performance Marketing Lead/Specialist (Based in Malaysia)

We are an Ai driven Platform where Families and businesses converge in SEA's 800B family spending opportunity. We build a family focused digital ecosystem powered by AI, supported by a strong community of Key Opinion Mothers. We develop products in the area of Social Commerce, Crowd Influencing, Revenue Automation and Digital Finance.

We are Singapore E50 award winner. The E50 Awards, established by Singapore government, seek to recognise the 50 most enterprising local, privately-held companies who have contributed to the economic development of Singapore, both locally and abroad.

About the Role:

We are looking for someone passionate about digital marketing and possess a strong can-do attitude, who's in tune with digital trends, social media, great with numbers , data statistics and game for challenge in a fast growing start up!

Responsibilities
•  Responsible for setting up paid ad campaigns on Meta/Tiktok/etc to generate leads for different client accounts across S.E.A. (SG, MY, VN, ID).
•  Constantly monitor performance of campaigns and optimise to achieve leads volume and CPL targets.
•  Create creative assets and ad copies to test and learn and optimise accordingly.
•  Evaluate and suggest improvements to UX/UI of landing pages to increase conversion.
•  Ensure pixels are set up and campaigns are tracking accurately.
•  Build and maintain dashboards to track performance, reviewing these regularly with team members and recommending potential optimisation.
•  Identify opportunities and proactively suggest new ideas to achieve targets, without needing constant direction.
•  Stay updated with industry trends, emerging platforms, and best practices in performance marketing.

Requirements
•  Results-driven and highly accountable, with a proactive approach to problem-solving
•  Minimum 3 years’ experience in digital paid ads management, either with B2C brands or with agencies/consultancies
•  Proven track record in driving BoFu conversions and achieving ambitious revenue targets
•  Proficient with Meta and Tiktok, other platforms are a plus
•  Able to multitask and handle multiple campaigns at the same time
•  Proficient in written and spoken English

What do we offer?

• Attractive remuneration + commission
• Comprehensive ongoing training and professional development career path programs
• Work hard, play hard office culture led by a multi-national workforce
• Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals