Content Strategist, Sports & Outdoor

The role

We are looking to hire a Content Strategist to join our Sports & Outdoor team based in New York.

Salary range - $62,634 - $76,000

Working at WGSN

Together, we create tomorrow

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We’re a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. We want to hear from you if you are an expert in your field.

More about the role

Are you a Sports & Outdoor expert with a deep understanding of team, field, court, and club sports? Are you able to deliver world-class trend forecasts, design direction and analysis that meets and exceeds the expectations of our clients? If yes, please read on further.

We’re looking for a Content Strategist to join our Sports & Outdoor content team in the US and become an integral part of our team.

With proven industry experience, the Strategist will have a deep understanding of the Sports & Outdoor market. The ideal candidate will have an extensive background and working knowledge of team, field, court, and club sports, as well as an in-depth understanding of trend forecasting, innovation, industrial design, CMF or new product development for sports equipment and hardgoods. With a focus on personal content creation, you’ll also collaborate with a team of international experts and provide informal support to team members.

What will you be doing?

The Strategist will research new ideas and create solution-driven forecasts that clearly understand client needs across multiple Sports and Outdoor categories. You will deliver this content in written, image, video or audio formats.

The team

Our teams are diverse, tenacious, resilient, and extremely dedicated because they wholeheartedly believe in the value WGSN brings to our global clientele who operate in Fashion, Beauty, Interiors, Food & Drink, Insight, Consumer Tech and beyond. We never compromise on collaboration which allows us to have a strong team dynamic and we always achieve our sales goals.

• Responsible for researching new trends and innovation and creating solution-driven forecasts showing a clear understanding of client needs across multiple Sports & Outdoor categories. You will be responsible for delivering this content in either written, image, video or audio formats.
• Forecasting and tracking the Sports & Outdoor Industry with quantitative and qualitative data within all markets and demographics
• Deliver traffic growth by consistently evaluating internal data and client feedback to improve content standards and relevance.
• Active participation in the content for WGSN trend days and WGSN’s Strategic Forecasting
• Work with international freelancers to commission and edit content.
• Edit team’s content, ensuring content standards are met and ready for sign-off as directed
• Collaborate with Sports & Outdoor team and wider content teams across multiple industries.
• Travel nationally and internationally to cover industry trade shows, conferences and other events as required
• Work with the Sales teams to support client relationships as directed.
• Speak with clients to understand their needs.
• Work with the consultancy arm, Mindset on research when required.
• Provide quotes for press and broadcast media as required.

• Proven knowledge working in the Sports & Outdoor Industry in sports equipment, hard-goods, and outdoor gear across, Football (Global and American), Tennis, Golf, Basketball, Baseball/Softball, Cricket, Pickle Ball, Padel, Hockey, and Rugby. Either within consumer insight, Industrial design, CMF, design direction, product development or content creation, and demonstrates a good understanding of all aspects of the Sports & Outdoor industry
• A good understanding of the macro to micro trends across consumer and adjacent industries such as fashion, interiors, consumer electronics and lifestyle product areas, and the ability to pin-point trends that will impact area of expertise
• Proven experience of research, analysis, writing and editing content
• Demonstrates an understanding of the role data and analytics plays in commercial success.
• Ability to analyse data and pinpoint trends that will impact the market.
• Good written English
• Ability to take ownership of personal assignments, prioritise workload, and informally support other members of team
• Good organisation, communication and collaboration skills with the ability to work within an international team to ensure content or outputs are of a consistently high standard and submitted on time
• Ability to build strong working relationships with content team and work with Sales, Client
• Services and Marketing where appropriate
• Technical skills: Google Workspace, Adobe Creative Suite, Slack, Social Media platforms

What we offer

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:  

 - Paid Time Off – 15 days of vacation per year with an additional day for each year of service up to 20 days.  WGSN also observes the 12 Federal holidays.  We also offer 6 weeks of paid Parental Leave. 

- 401(k) Retirement Savings Plan – allows employees to save and invest for their own retirement on a tax deferred basis. WGSN matches 50% of the first 6% contributed by employees.   

- Medical, Dental and Vision plans through Aetna

- Life Insurance, AD&D, Short and Long-Term Disability - all eligible employees receive coverage at no cost

- Mental Health – WGSN provides many ways for employees to access mental health care including an Employee Assistance Program and inpatient, outpatient and virtual care if enrolled in an Aetna medical plan.

More about WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumer.

Our values 

We Are Everywhere

The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

We Are Future Focused

We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We Are Rigorous

We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.

Our culture 

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.

Inclusive workforce 

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.  

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.  

We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here. 

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.