Head of Demand Generation

Job Description

We’re looking for a Head of Demand Generation to lead Paid, SEO, and experimental channels—driving a data-driven, AI-enhanced, and high-velocity growth strategy.

Reporting to the Director of Growth, this is a dream role for a demand gen leader—you’ll scale a high-performing growth engine (Paid + SEO) while having the resources, budget, and autonomy to explore and scale new growth channels. You won’t just optimize; you’ll have room to build, test, and expand demand generation at scale.

If you thrive in high-velocity testing, have a deep understanding of digital growth channels, and love combining AI, creativity, and data-driven decision-making, this role is for you.

So, what will your new role look like?

• Scale & Optimize Paid + SEO → Strengthen our core acquisition channels while integrating AI and automation to accelerate output with support from our GTM Engineering team.
• Identify & Scale New Growth Channels → With a dedicated budget and resources, test niche paid media (podcasts, newsletters, Reddit, communities), micro-influencer partnerships, and emerging platforms.
• Run High-Velocity Growth Experiments → Apply a structured experimentation framework to rapidly test and scale new channels, creative, and messaging strategies.
• Work Closely with GTM Engineering → Leverage AI-driven workflows and automation to improve targeting, personalization, and efficiency across demand gen campaigns.
• Lead & Manage the Team → Oversee Paid and SEO teams, agencies, and experimental growth initiatives.
• Drive Conversion Optimization (CRO) → Test and refine landing pages, ad creative, and audience targeting to improve efficiency and scale growth.

A typical week?   

• Set the strategy for the week, analyze last week’s campaign performance, and align with GTM Engineering on AI automation priorities.
• Deep dive into SEO & Paid media results, reviewing tests, audience segmentation, and optimizing ads for efficiency.
• Brainstorm & launch new growth experiments—testing Reddit, paid podcasts, or newsletter sponsorships.
• Work with Content, Design, and Video teams to develop high-converting ad creative and landing pages.
• Sync with leadership, track pipeline impact, and prepare new test ideas for the following week.

Every day, you'll have the freedom to execute, optimize, and experiment while leveraging AI automation, world-class creative, and a data-driven growth playbook.

What does your future team look like?   

We’re building one of the most advanced, AI-driven growth teams in SaaS, where demand gen is not just about running campaigns—it’s about unlocking growth at scale using AI, automation, and high-quality creative execution.

You’ll have direct access to engineers who can scrape data at scale, build AI-driven workflows, and automate demand gen processes—enabling next-level audience targeting and personalization. Our in-house content, design, and video teams create best-in-class landing pages, thought leadership, and creative assets that fuel demand generation.

This is a dream playground for a demand gen leader—not just optimizing existing channels, but actively testing and scaling new ones.

What are the next challenges awaiting your team?   

• Scaling SEO & Paid at a Global Level → Expanding high-intent acquisition channels while improving efficiency.
• Finding & Scaling New Growth Channels → Testing niche media, paid communities, micro-influencer marketing, and emerging ad platforms.
• Integrating AI & Automation for Demand Gen → Working with GTM Engineering to build AI-powered targeting, messaging, and personalization strategies.
• Optimizing the Full-Funnel Experience → Running CRO experiments to increase conversion rates on landing pages, ads, and sales funnels.

This is a role built for an innovative, high-impact leader ready to push the boundaries of demand generation.

Qualifications

• SEO & SEM Mastery → Strong track record of scaling paid and organic growth in B2B SaaS;
• Paid Media & Multi-Channel Growth → Deep experience with Google Ads, LinkedIn, YouTube, Bing, Reddit, and emerging platforms;
• AI & Data-Driven Marketing → Ability to collaborate with GTM Engineering to integrate AI for audience targeting, creative automation, and predictive demand gen;
• High-Velocity Experimentation → Skilled in testing new channels, launching structured sprints, and optimizing campaigns at scale.
• Leadership & Team Management → Experience leading demand gen teams, agencies, and cross-functional collaboration.
• Experience in niche advertising (paid podcasts, newsletters, influencer marketing, Reddit organic growth);
• Familiarity with CRO and landing page optimization best practices.