Director, Programmatic (Entertainment)

The Role

We are looking for a Programmatic Director to lead and mentor a team of two Programmatic Managers, driving the strategic vision and execution of all programmatic advertising campaigns. This role requires deep expertise in the programmatic landscape, a passion for innovation, and the leadership skills to inspire and develop a high-performing team. This individual will be responsible for ensuring programmatic best practices are implemented across all campaigns, maximizing performance and delivering exceptional results for our clients.

To be successful in this role, this person needs to have a comprehensive understanding of the programmatic ecosystem, including DSPs, SSPs, data providers, and ad exchanges. They must possess a data-driven approach, a strong understanding of measurement and optimization techniques, and the ability to translate complex data into actionable insights. If you thrive in a fast-paced environment, are passionate about programmatic advertising, and enjoy leading and developing others, this role is for you!

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $117,000 - $137,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This role is a hybrid in-office position (You will need to commute into the client's Los Angeles office 1x a week)

**This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-JL

#LI-Hybrid

• Developing and implementing the overall programmatic strategy, aligning with client objectives and KPIs.
• Leading and mentoring a team of two Programmatic Managers, providing guidance, support, and development opportunities.
• Ensuring programmatic best practices are implemented across all campaigns, including campaign setup, targeting, optimization, and reporting.
• Staying up-to-date with the latest programmatic trends, technologies, and best practices, sharing knowledge and insights with the team.
• Overseeing the selection and evaluation of programmatic technology partners, including DSPs, SSPs, and data providers.
• Developing and implementing a robust measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI.
• Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts.
• Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors.
• Identifying and evaluating new programmatic opportunities and technologies to drive innovation and improve campaign performance.
• Presenting strategic recommendations and performance reports to clients, clearly articulating the value and impact of programmatic campaigns.
• Managing the programmatic budget effectively, ensuring optimal allocation of resources.
• Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization.
• Troubleshooting and resolving complex programmatic issues.

• 7+ years of directly related experience in programmatic advertising, including 3+ years of experience managing a team.
• Deep expertise in the programmatic landscape, including DSPs, SSPs, ad exchanges, data providers, and targeting methodologies.
• Proven track record of developing and executing successful programmatic strategies that deliver measurable results.
• Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns.
• Excellent understanding of programmatic measurement and attribution methodologies.
• Experience in managing and mentoring a team, fostering a collaborative and high-performing environment.
• Strong communication and presentation skills, with the ability to clearly articulate complex ideas to both technical and non-technical audiences.  
• Proven ability to build and maintain strong relationships with programmatic partners.
• Proactive and results-oriented approach, with a passion for innovation and continuous improvement.
• Experience with various programmatic platforms and technologies.

• Entertainment experience

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.