Marketing Assistant And Social Media Specialist

MARKETING ASSISTANT AND SOCIAL MEDIA SPECIALIST

• Occasionally, working from remote
• Full-time
• Employment Type: Permanent
• Hours Per Week: 40.00
• Salary: £28.000

We have an excellent opportunity for a Marketing Assistant and Social Media Specialist to join our UAL catering team based in the prestigious University of Arts of London. This will be a busy role with lots of variety so a great opportunity for someone looking to develop a career in a Social Media marketing-based role. 

The successful candidate will be responsible for developing and implementing the marketing strategy of multiple catering sites (canteens and cafes) and leading the way to driving brand awareness, engagement, leads, and sales through our Instagram account @ualcatering; all, executed in line with UAL brand and tone of voice. Preferably, the ideal candidate would have previous experience in the hospitality sector with a love for food; this will also provide support to the marketing manager developing mixed digital and lightweight offline contents for quarterly educational campaigns and activations on site. Reporting to the Marketing Manager, this is an exceptional opportunity to lead the online and offline communications and shape BaxterStorey brand's presence within a creative and vibrant environment.

The ideal candidate would start the w/c 27 January 2025.

MAIN RESPONSIBILITIES
• Develop strategy and execute plans and campaigns to drive brand awareness, engagement, leads, and 
sales.
• Communicating with senior management about existing and new marketing activities.
• Evaluating and improving marketing campaigns with possible solutions to fit within budgetary 
constraints.
• Identifying measuring marketing outcomes to increase the efficiency of marketing activities within the 
company.
• Plan, create and schedule compelling creative contents for our Instagram account @ualcatering. This 
means (copy/images/reels/graphics) that are in line with our brand ethos and target audience.
• Occasionally, design lightweight offline campaigns. Ensure thorough quality checks are built into your 
workflow to minimise error.
• Analyse social media metrics and adjust strategies to optimise results.
• Research and build relationships with communities/societies who share a similar audience for 
awareness generating opportunities.
• Stay up to date with social media trends, algorithm changes, policies, and regulations ensuring 
compliance in all activities and campaigns.
• Monitor and respond to social media comments and messages in a timely and professional manner

ABOUT YOU 
• A total foodie, who is excited by the food industry.
• +1 years’ experience in marketing and or social media role within food industry
• Experience with content creation, copywriting, and digital design.
• Strong understanding of social media platforms, algorithms, and best practices.
• Strong verbal and written communication skills with a creative edge.
• Ideally educated to degree level in digital or marketing discipline.
• Good skills in Adobe Creative Suite.
• Ability to take ownership of your responsibilities and to deliver at pace.
• Practical, organised and self-motivated.
• Strong attention to detail.
• Willingness to be flexible and accept new challenges with a ‘can-do’ attitude

For almost 20 years, for every client, in every location (whether that’s an office, stadium, cathedral or university), we have created beautiful spaces, exciting menus and friendly teams, so that each and every customer can have the hospitality experience they deserve.

We need the brightest and the best to join us to make this all possible. We will support you to create your hospitality legacy and build a career that you are proud of.

Our drive and belief in our people, means that we always strive to supercharge our team’s careers. ‘Better’ is a daily habit that sits deep within our DNA, meaning learning will be front and centre of your experience working with us.

Join us, and be part of the food revolution!

BaxterStorey Values:

ALWAYS VISIONARY

We strive for better, we never settle, never compromise, never follow. We lead the way, blazing our own trail.

WHOLEHEARTEDLY POSITIVE

We are up-beat, motivating and inspiring. Our love for what we do radiates through our food, and is amplified by our people.

CREATIVELY COLLABORATIVE

We embrace our differences to push creativity and we work together to be better.

FOREVER CONSCIOUS

We work together as a team to lead by example, protecting the planet and supporting local communities.

Interested? Even if you don’t meet all requirements, we’d like to hear from you. If you are motivated and hungry to learn, we can work together to develop your potential.

We are proud to be an inclusive employer and welcome applications from candidates of all backgrounds. We celebrate individuality and are committed to creating an inclusive environment for all employees. We encourage applications from people of all ages, abilities, gender identities, sexual orientations, races, religions, and socio-economic backgrounds.

BaxterStorey is committed to encouraging equity, diversity, and inclusion (ED&I) among our workforce and aim for our workforce to be truly representative of all sections of society, and for each employee to feel respected and able to give their best. To support our commitment to this we have set ourselves an ambition to ‘set the standard and to be recognised for having the most inclusive culture in hospitality’.

Join us and bring your unique perspective to our team.