Head of Data Science - Marketing

Our Purpose 

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

How you’ll make an impact:

The Marketing Data Science, Analytics & Insights team is responsible for empowering Xero to deliver successful digital, product, customer & marketing outcomes through actionable insights. We enable digital, marketing and product teams with key information to; understand the current trends, customer and scape, inform and motivate customer behaviour and shape customer, product & marketing strategy. The teams we work with are split geographically between the US and Australia.

As the Head of Data Science in the Marketing Data Science, Analytics & Insights team, you will be responsible for delivering high quality data science and measurement frameworks to enable fast decision making and strategic design. 

You will collaborate with senior leaders in their own and adjacent teams to align priorities and manage high-risk or strategic program delivery. You regularly work with peers and senior leadership to shape medium to long-term roadmaps, building strong relationships with senior leaders from collaborating verticals.

• Apply your existing experience and skills to leverage customer analytics, measurement and science other related methodologies  
• Conduct data analysis, data exploration, data profiling and statistical analysis to support improve performance across all areas of the business
• Collaborate cross functionally with solution architects, data engineering, data analysts, data science, dataOps, business analysts and developers to ensure all deliveries are supported by the correct architectural implementation. 
• Provide expert advice and guidance on data quality-related activities and present complex analysis to stakeholders, in a simple and compelling way.
• Drive innovation through science  and experimentation, researching opportunities and and staying on top of new advanced analytics and marketing science techniques 
• Coach and mentor a team of Data Scientists
• Measure, benchmark and analyse the performance of Xero’s digital and marketing  experiences across multiple platforms and channels
• Be a major contributor and advocate for driving a culture of data literacy within your portfolio and ensuring that future decisions are based on facts.

• Qualification and 7+  years in Data Analytics and Science with advanced marketing science knowledge 
• Leadership experience in Data Analytics and Science within the digital or tech industry
• Extensive experience in building predictive & attribution models 
• Experience with unstructured data sources
• Experience delivering analytics in the form of visualizations and interactive dashboards
• Eagerness to understand the business context to help inform your approach to the analytical activities, and solve customer problems alongside your stakeholders
• Customer-centric mindset, with proven ability to recommend opportunities that drive greater advocacy
• Experience building and scaling experimentation practices, statistical methods, and tools in a large scale organisation
• Ability to tackle unfamiliar domains and work with complex and diverse datasets
• Proven track record of building out a data-driven culture where data drives the strategy forward.
• Ability to break down complex data and deliver meaningful, actionable insights to stakeholders in a clear and digestible way
• Knowledge in data platforms &  EDW methodologies; Data analysis, data modelling, data integration, data warehousing.

Why Xero? 

Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, free medical insurance, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.