VP of Marketing

Yottaa seeks to become the leader in an emerging category of Unified Commerce Orchestration, empowering eCommerce businesses to optimize their "Commerce Chain,” deliver exceptional customer experiences and impact a defined set of commercial outcomes. We go to market through two divisions: the first provides managed eCommerce infrastructure and consulting services and the second offers tools to provide visibility and optimize performance of elements in the commerce chain for brands who want to optimize commerce performance and unify the efforts of their digital teams. We are starting a new multi-year effort to own the concept of the "Commerce Chain," lead the market in this emerging category and return to 20% growth over the next 8 quarters.

We are seeking a visionary and results-driven VP of Marketing to lead our marketing strategy and execution. This individual will be instrumental in scaling Yottaa during the early days of our transformative journey toward $75M+ in revenue. The ideal candidate will have a proven track record of driving marketing success within SaaS businesses, scaling from $15M to $75M+, and developing high-impact teams and campaigns.

Key Responsibilities

• Define and implement a comprehensive marketing strategy to penetrate more of Yottaa’s Total Addressable Market.
• Own the marketing organization's contribution to pipeline, bookings, and overall business growth goals.
• Partner with the executive team to refine Yottaa’s positioning and messaging in order to become the clear leader in Unified Commerce Orchestration.
• Serve as a thought leader and public advocate for Yottaa's brand and solutions, engaging with customers, partners and press.

• Develop and execute integrated, full-funnel marketing campaigns to drive awareness, demand, and conversion, measured against pipeline and bookings targets.
• Leverage data to track performance, optimize campaign spend, and measure ROI.

• Lead external communications including public relations (PR), analyst relations (AR), and brand messaging.
• Establish and amplify Yottaa’s unique point of view and differentiation in the marketplace.

• Implement robust marketing operations and lead management processes, with clear accountability for marketing’s contribution to the sales funnel and bookings targets.
• Drive alignment between product, marketing and sales to ensure a seamless handoff and maximize pipeline-to-revenue conversion.

• Build and lead a high-performing marketing team, encompassing creative, demand generation and marketing operations.
• Mentor team members to grow their skills and effectiveness in a collaborative and dynamic environment.

• Experience: 10+ years in marketing, with prior senior leadership or Head-of-Marketing experience, ideally within a scaling SaaS business ($15M-$30M to $75M+).
• Campaign Expertise: Proven success in orchestrating full-funnel marketing campaigns, with measurable outcomes in pipeline and bookings.
• Messaging Acumen: Expertise in developing compelling messaging, including category creation and campaign theme development.
• Revenue Focus: Strong understanding of marketing’s role in driving bookings and ability to articulate strategies for lead and pipeline management.
• Leadership: Experience in building, managing, and mentoring diverse teams, including BDRs, demand generation, and product marketing professionals.
• Analytical Skills: Ability to track and report on key performance metrics, demonstrating ROI and identifying opportunities for optimization.
• Communications: Exceptional written, verbal, and presentation skills; experienced in representing the company with external stakeholders.
• BDR Management: Demonstrated success in creating and scaling inbound and outbound BDR processes.

• A key leadership role in a fast-moving, transformative company.
• Competitive compensation and benefits package.
• Opportunity to shape and define a new category in the Unified Commerce Orchestration space.