Senior CRM Specialist

We Are Redefining How People Approach Their Health

ZOE is the science and nutrition company leading a movement to transform the health of millions.

We exist because the food we eat is making us sick. Most of what we are taught about food is wrong.

ZOE runs the world’s largest nutrition science study to find scientifically proven solutions.

Our randomized controlled trial of ZOE proves that if you eat the right food for your body, you can feel healthier in weeks and be on track for more healthy years.

ZOE can change the way you eat, feel, and live. We host world-leading scientists on our podcast and bring proven science to your plate with Daily30+, our 30+ plant supplement.

Over 100,000 people rely on ZOE Membership, our personalized nutrition program, to make smarter food choices. ZOE Membership turns complex science into clear step-by-step actions, helping you improve your health with every meal.

ZOE means life — and you can change your life with food.

Visit our career page and become a ZOEntist 🚀

💼 About the Role

At ZOE, we’re on a mission to improve the health of millions through personalised nutrition. As we continue to grow, we’re looking for a Senior CRM Specialist with deep technical expertise in Braze to take our customer communications to the next level.

CRM is at the heart of our growth strategy, and in this role, you’ll play a key part in shaping how we engage with our members, from lifecycle marketing to transactional communications. You’ll build and optimize our email notifications, train colleagues, and collaborate closely with our product teams to enhance the entire customer journey.

• Own the day-to-day operations of our CRM communications across lifecycle, marketing and transactional touch points.
• Optimize key metrics like open rates, click-through rates, and engagement while ensuring strong deliverability.
• Be our in-house Braze expert - driving best practices, troubleshooting, and making sure we get maximum value from the platform.
• Collaborate with Growth & Analytics teams to enhance triggering, data storage and measurement in Braze.
• Lead the migration of all transactional emails from Mailgun to Braze
• Empower teams by training and enabling colleagues to self-serve in Braze
• Manage multiple projects in a fast-paced, high-growth environment with confidence and efficiency.
• Work closely with stakeholders across different departments, keeping communication clear and productive.

• Braze expertise - You have 3+ years of hands-on experience leveraging Braze for impactful customer communications.
• Attention to Detail -
• Experimentation - You are well-versed in operationalizing complex A/B testing in Braze and analyzing results
• Multichannel experience - You've built and optimised campaigns across email, push notifications, in-app messages, and SMS.
• Customer-first approach – You put members at the centre of your work, ensuring thoughtful and engaging experiences.
• Collaboration & communication – You work well with cross-functional teams and can confidently engage with senior stakeholders.

• 📞 Initial Call with Talent Acquisition Partner (15 minutes) - This brief call will give you the opportunity to learn more about the role, the company, and the expectations for the position.

• 👥 Hiring Manager Screen (60 minutes) - In this interview, you’ll meet with the Hiring Manager to assess your experience and skills, ensuring that you’re a strong fit for the role. We’ll focus on evaluating your expertise in CRM systems, strategies, and how you can contribute to the team.

The experience, skills, and attributes listed above reflect what we believe will contribute to success in this role. If you're passionate about ZOE and the opportunity, but don't meet 100% of the criteria, we still encourage you to apply. We are committed to supporting growth and are happy to offer upskilling opportunities where possible.

Compensation Philosophy

At ZOE, we are committed to offering competitive and equitable compensation that reflects the value of each role and aligns with regional labor market standards. Our approach to compensation goes beyond just base salary — we offer a comprehensive package that includes base pay and stock options, ensuring that every team member is rewarded for their contributions to the company’s growth and success.

We believe that building a thriving team requires not only providing fair and competitive compensation but also fostering an environment where success is shared collectively. Our total compensation package is designed to support the well-being of our employees, recognise their individual contributions, and empower them to grow alongside ZOE.

Benefits & Perks

At ZOE we understand the significant role our benefits play in motivating, inspiring and safeguarding our employees' well-being. Our benefits strategy is thoughtfully designed to echo our mission and values, recognising the diverse needs arising from different life stages of our ZOEntists.

Our approach to benefits takes an inclusive and flexible view of both personal and professional growth. From competitive health insurance and wellness packages to inclusive parental policies, building connection, and tailored professional development programs, we've got you covered.

At ZOE, we continue to build a benefits package that invests in our team members’ long-term personal and professional growth and wellbeing, adding to this list as it evolves.

Equal opportunities

 We are committed to fostering a diverse and inclusive team where every individual can bring their authentic self to work. We believe that this is key to our success and are dedicated to positively impacting the tech industry. As part of our commitment to equal opportunities, we encourage candidates from underrepresented backgrounds to apply. We ensure a respectful and inclusive environment for all and do not discriminate on the basis of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability, or age. If you require any accommodations during the interview process, please feel free to inform us, and we will make every effort to support your needs.