Sales Manager

Company Overview:

Alabaster Co is a leading brand specializing in beautifully designed Bibles and books for the Christian market. We pride ourselves on our hard-working, fast-paced, and innovative culture. Our tight-knit team is dedicated to excellence and driven by a passion for creating meaningful and impactful products.

Role Overview:

We are looking for a strategic and hands-on Sales Manager to lead Alabaster’s revenue growth across all channels. Reporting directly to the CEO, this role will oversee both our marketing and sales functions, managing a small team while driving top-line performance through e-commerce and wholesale distribution.

You’ll be responsible for developing and executing Alabaster’s go-to-market strategies, and optimizing performance across Shopify, Amazon, TikTok Shop, and Ingram. The ideal candidate blends creative thinking with data-driven decision-making and brings leadership experience in fast-paced, entrepreneurial environments.

Key Responsibilities

Leadership & Strategy

• Set and drive the overall growth strategy across marketing and sales channels
• Manage and mentor a small team across digital marketing and account coordination
• Report directly to the CEO, participating in company-wide planning and leadership decisions
• Define and track KPIs for marketing performance, sales growth, customer acquisition, and retention

Marketing

• Oversee all marketing efforts including digital ads, email, influencer partnerships, content, SEO, and brand campaigns
• Optimize performance across Shopify, Amazon, and TikTok Shop with a strong focus on ROAS and conversion
• Plan and execute go-to-market strategies for new product launches
• Collaborate closely with the Branding and Product teams to ensure messaging aligns with Alabaster’s brand and mission

Sales

• Own sales channel performance across DTC (Shopify, Amazon, TikTok Shop) and wholesale (Ingram)
• Manage relationships with external partners like Ingram and key platform reps (Amazon, TikTok)
• Oversee merchandising, promotions, product listings, and seasonal sales planning
• Lead forecasting and inventory planning in collaboration with Operations

• 5+ years of experience in e-commerce marketing, sales, or growth—ideally in a DTC brand or consumer product company
• Proven experience managing both marketing and sales teams, strategies, and KPIs
• Deep understanding of digital marketing strategy, tools, and platforms (Shopify, Meta Ads, Google Ads, Klaviyo, etc.)
• Demonstrated success growing revenue across e-commerce channels
• Strong leadership and team management skills; experience building and developing talent
• Highly analytical and organized, with a data-driven approach to decision-making
• Passion for Alabaster’s mission and values

Preferred Qualifications

• Familiarity with Amazon Seller Central, TikTok Shop, or wholesale distribution via Ingram
• Background in publishing, e-commerce, or consumer goods industries
• Experience in an early-stage or fast-growing e-commerce brand

What We Offer:

• The expected salary range for this position is $94,000 to $118,000 per year, depending on experience.
• Exceptional health coverage (medical, dental, vision) with 99% of premiums covered by us, starting from your first month.
• A 401(k) plan with a 3% salary contribution from us, enroll after six months.
• Generous paid time off (PTO) and paid holidays.
• Enjoy various stipends for work and wellness, and a generous 85% discount on company products.
• A collaborative, mission-driven, and growth-oriented work environment.
• Opportunity to directly impact the financial strategy of a rapidly growing e-commerce company.