Lead Generation Specialist

AlWatania Information Systems is seeking a motivated and detail-oriented Demand/Lead Generation Specialist to join our innovative marketing team. In this role, you will be responsible for identifying and generating leads through various channels, engaging potential clients, and supporting the sales team in achieving revenue goals. Your primary focus will be on implementing effective lead generation strategies to nurture prospects, qualify leads, and schedule appointments for the sales team. This is a fantastic opportunity to contribute to the growth of our organization and make a significant impact on our marketing efforts.

Responsibilities

• Research and identify potential leads using various online platforms, databases, and industry resources.
• Develop and execute targeted outreach campaigns via email, social media, and phone to engage prospects.
• Qualify leads through initial contact and assess their fit for our technology solutions.
• Collaborate with the sales team to schedule appointments and follow up with qualified leads.
• Track leads and campaign performance using CRM software, providing regular updates and insights.
• Analyze market trends and competitors to refine lead generation strategies.
• Contribute to the development of marketing materials and content aimed at attracting and engaging potential clients.
• Participate in team meetings and brainstorming sessions to enhance marketing initiatives.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-3 years of experience in demand generation, lead generation, or sales support.
• Strong understanding of lead generation techniques and digital marketing tools.
• Excellent communication skills, with a persuasive and engaging approach.
• Proficiency in using CRM platforms and marketing automation tools.
• Analytical mindset with the ability to assess data and generate insights.
• Ability to work independently and as part of a collaborative team.
• Detail-oriented, organized, and self-motivated to achieve goals.
• Interest in technology and familiarity with IT solutions is a plus.