Vice President of Marketing - job 1 of 2

As the Vice President of Marketing, you will oversee and integrate all facets of our marketing strategy and execution, ensuring seamless alignment across multiple verticals, including branding, demand generation, content, product marketing, and digital strategy. This role requires a dynamic leader with a strategic vision, technical acumen, and a collaborative approach to drive impactful outcomes across the organization.

Working closely with cross-functional teams, you will ensure marketing initiatives support and enhance broader company goals. Your focus will be on improving operational efficiency, optimizing creativity, streamlining processes, and providing data-driven insights to support strategic decisions. Efforts will center on amplifying the brand and crafting compelling narratives that resonate across the tech landscape.

KEY RESPONSIBILITIES:

Marketing Strategy,  Leadership and Management:

• Develop and execute a comprehensive marketing strategy aligned with business goals. 

• Drive brand positioning, awareness, and manage the external corporate narrative. 

• Lead all marketing growth initiatives across all key marketing channels. 

• Foster a culture of innovation, efficiency, and accountability within the team.

• Recruit, develop, and mentor a high-performing, AI-forward marketing team.

Technical and AI-Driven Marketing Focus:

• Leverage AI tools to optimize content creation, design, localization and campaign execution.

• Manage a lean, highly effective marketing team with a focus on automation and scalability. 

• Stay at the forefront of emerging AI and marketing technologies to continuously improve processes.

Operational Excellence and Performance: 

• Define KPIs and lead data-driven decision-making to assess marketing effectiveness.

• Manage the planning and execution of global marketing campaigns, ensuring alignment with ROI targets.

• Drive innovation in storytelling, positioning, and engagement to continue AppLovin’s brand and product growth through channels such as social media, content, video and more. 

Communications and Media Relations:

• Maintain and manage relationships with top-tier tech reporters and media outlets to shape and manage company narrative in the media and beyond. 

• Serve as the primary press contact and be a spokesperson when needed as well as manage other executive spokespersons as appropriate. 

• Lead crisis communication and manage press strategies.

• Handle all corporate communications and partner with investor relations on any relevant investor communications support. 

KEY QUALIFICATIONS: 

Educational background:  

Bachelor’s degree in Computer Science, Mathematics, Physics, or a related technical field.

Experience:

• 5 - 10 years of marketing experience, with experience in leadership roles at high-growth tech companies.

• Proven track record of leveraging AI tools for marketing workflows.

Technical Skills:

• Deep understanding of AI tools, including LLMs, generative design platforms, and marketing automation software.

• Comfortable working with technical teams and translating complex concepts into compelling external narratives.

BONUS POINTS:

• You have proven experience in the mobile advertising and/or performance marketing

• You love complex puzzles / riddles and are a problem solver at heart 

• You enjoy digging (through data or otherwise) to find answers to complex questions that may not always have a clear answer

• You have the ability to take technical information and pair it with exceptional storytelling to build a compelling narrative.

AppLovin has become aware of a scam targeting jobseekers with fake “app optimization” and similar roles.  We do not ask our candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information here and contact us directly with any questions.

 

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

 

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at accommodations@applovin.com.

 

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.  If you’re applying for a position in California, learn more here.

 

Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.