Social Media & Content Manager

Job Title: Social Media & Content Manager

Location: Hybrid / Cape Town preferred

Employment Type: Full-Time

Company Overview: Our client, an innovative lifestyle and wellness brand, is seeking a highly creative and strategic Social Media & Content Manager to lead their digital storytelling. This role is ideal for someone who thrives in a fast-paced, visually-driven environment and is passionate about building brand presence through engaging and authentic content.

Role Overview: The Social Media & Content Manager will own the development and execution of social media strategy, content creation, and community management across various platforms. You will play a vital role in growing brand awareness and fostering a loyal customer base through compelling visual and written content.

Key Responsibilities:

• Develop and manage a strategic social media content calendar.
• Create, curate, and publish high-quality content across Instagram, TikTok, Facebook, and Pinterest.
• Write clear, engaging, on-brand captions and campaign copy.
• Coordinate influencer partnerships, gifting campaigns, and content collaborations.
• Lead community engagement (respond to DMs, comments, repost UGC).
• Analyze social media performance metrics and apply data-driven insights.
• Manage scheduling tools like Later, Meta Business Suite, or similar platforms.
• Collaborate with design, product, and e-commerce teams to align messaging.

Requirements:

• 2–4 years of social media and content experience, ideally in a DTC lifestyle or consumer brand.
• Solid understanding of Instagram, TikTok, and emerging digital platforms.
• Proficiency in social media scheduling and analytics tools.
• Strong copywriting and visual storytelling skills.
• Experience with Canva, basic design or video editing a bonus.
• Passion for wellness, aesthetics, and connecting with communities.
• Ability to work independently and as part of a small, agile team.