ACD, Copy - Market Access Marketing

About the Company

Avalere is a strategic advisory company whose core purpose is to create innovative solutions to complex healthcare problems. Based in Washington, DC, the firm delivers actionable insights, product solutions, and custom analytics for leaders in healthcare business and policy. Avalere's experts span 230 staff drawn from Fortune 500 healthcare companies, the federal government (e.g., CMS, OMB, CBO and the Congress), top consultancies and nonprofits. The firm offers deep substance on the full range of healthcare business issues affecting the Fortune 500 healthcare companies. Avalere’s focus on strategy is supported by a rigorous, in-house analytic research group that uses public and private data to generate quantitative insight. Through events, publications and interactive programs, Avalere insights are accessible to a broad range of customers.

Avalere is part of a parent company Avalere Health, a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries. Its 1,500+ experts combine their knowledge and expertise across our core disciplines—Consulting; Medical; Policy, Access, Value, and Evidence; Marketing; and Digital Experience and Technology—to create the connections that make better health happen. Visit www.avalere.com and follow Avalere Health on LinkedIn and Instagram.

About the role:

As ACD, Copy - Market Access Marketing, you will be responsible for developing compelling copy that resoundingly delivers on strategy and brilliantly brings a brand’s creative voice to life. As a key member of our cross-discipline market access marketing offer, the role seeks a copy lead who is deeply hands-on, balancing the macro picture with the micro details.  

• Lead, manage, and write exceptional market access marketing copy to support pipeline and inline assets in maximizing and communicating brand value
• Foster creative inspiration and lead persuasive copy development from concepting to testing to completion, in alignment with a brand’s strategy and in harmony with its art direction  
• Serve as a strategic copy partner that amplifies brand performance by being fluent in the client’s strategy, science, customers, competition, market research techniques, promotional venues, medical/legal requirements, and other key needs
• Collaborate with strategy partners in contributing to key deliverables such as the development of brand plans, positioning, brand identity, creative briefs, and messaging strategy  
• Participate in the ideation and execution of market access marketing solutions, tactics, and activations that creatively amplify brand performance
• Maintain strong market access marketing client partnerships with demonstrated creative leadership, advisement, and output
• Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization
• Grow and contribute to the growth of the market access marketing offer by supporting copy needs for RFPs, pitches, and other new business development opportunities
• Lead collaboratively with account, strategy, medical, creative, and project management partners on all aspects of market access marketing offer
• Support photo shoots, video, and film production as needed
• Write articles, contribute to podcasts, and keep pulse on key market events that would impact reaching and engaging with market access stakeholders creatively    
• Support leadership with growing the internal copy team and cultivating strong talent, including mentorship, management, and outsourcing of freelance needs  
• Be flexible with travel up to 10% of time as needed 

• Bachelor's degree in related field; Master’s degree preferred (advertising, marketing, communications, journalism, writing, or other similar field)
• 10+ years creative copywriting experience, preferably in a market access, payer marketing, or managed markets agency environment
• Experience with market access marketing, including pre-launch, launch, mature, and portfolio brands
• Highly adept at compelling storytelling especially with technical market access content 
• Crisp and persuasive communications skills, both written and verbal
• Thrives in a fast-paced, entrepreneurial, and cross-discipline environment with a proactive mindset
• Highly skilled as an interdisciplinary thinker and curious creative lead
• Seamlessly skillful in balancing both collaborative work and independent work
• Proven track record in leading teams, fostering creativity with internal talent, as well as upholding the organization’s culture
• Comfortable working under pressure with tight deadlines, across both inline client work and pipeline new business development work
• Exceptional and reliable organizational skills

About Avalere Health

Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries.

Our 1,500+ experts combine their knowledge and expertise across our core disciplines — Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology — to create the connections that make better health happen.

Avalere Health partners with its clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.

We live and breathe our five values in everything we do: We are authentic. We act with integrity. We value difference. We play for the team. We enjoy the journey. At Avalere Health, we imagine a healthier world and create the connections to make it happen. 

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

What we can offer

Avalere Health aims to empower every employee to develop and thrive. We empower our team with the tools, skills, and support needed to think differently and to solve healthcare’s most complex challenges.

At the center of our people-led culture is our Career Experience team, whose mission is to provide every employee with a purpose-driven career. We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.

We are committed to embedding diversity and inclusion in every aspect of our organization. We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.

We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits. 

We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.