Head of Global Online Marketing Power Tools Outdoor and Garden

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe.

Welcome to Bosch.

Robert Bosch Kft. has been established in 1991 in Budapest as part of the Bosch Group. Currently more than 4500+ colleagues are working here together, most of them within the Engineering Center Budapest. Besides that, the location serves as the Bosch south-east European sales center for vehicle parts, vehicle-diagnostic equipment, power tools, thermo technology  systems and security technologies. Furthermore, corporate functions are also present, such as logistics, finance, controlling, purchasing, communication and human resources.

Core Responsibilities:

▪ Drives the BU Online Touchpoint Strategy and roadmap, ensuring appropriate adoption and implementation

▪ Leads Bosch Online Touchpoints Team to translate and implement Bosch brand strategy on all online touchpoints worldwide

▪ Overall responsibility for a full-funnel online engagement strategy

▪ Ensures consistent implementation of online touchpoints in regions and achievement of Business Unit and Marketing KPIs

Tasks:

▪ Provides online trend related input to long-term brand strategy to achieve preferred choice for Professional and Private users

▪ Leads team which details out and implements brand strategy across all Ps and online touchpoints worldwide

▪ Ensures touchpoint management is based on user journey insights and thorough analysis of market, competitor and user behaviour

▪ Ensures touchpoint implementations achieve Business Unit and Marketing KPIs, incl. Brand health and development of corrective actions

▪ Represent BU in cross-BU online touchpoint related projects

   Background: You have a bachelor’s degree in Marketing, Communication, Business Administration or related field (Master is a plus).

-   Experience: Experience in working in complex organisation and international stakeholders. Deep knowledge of online Marketing incl. Brand, Marketing Strategy and Concepts, User Journey, and marketing effectiveness with more than 5 years of Experience in D2C business. At least 2-3 years leadership experience.

-   Personality: You have strong leadership communication and presentation skills. You have result oriented mindset. Strategical thinking with the ability to conceptualize. High openness, willingness to learn.

-   Working practice: Analytical skill to analyze and derive Data & research driven decisions
Understanding of Sales & Distribution channels in Power Tools and Garden Industry. Willingness to travel.

-   Languages: You have fluent English. Other language knowledge is an advantage.

Get to know our #LikeABosch benefits.

We would like to help you GROW, so we offer you:

• Financial security & recognition: We review and increase your competitive base salary annually, offer performance-, loyalty-, and referral bonus.

• Trainings and professional development: We believe in a Life-Long Learning approach, so you can take advantage of several technical and soft skill trainings and language courses.

• Career development: We have a wide range of programs to choose from, even if its leadership, expert or project development you are aiming for. We also offer mentoring and coaching opportunities, we have PhD program and we offer international assignment possibilities.

We would like you to ENJOY the benefits of balancing your life and your work, so we pay attention to:

• Your work life-balance: You can work from our activity based offices designed for creativity and efficiency or from home while enjoying flexible working hours. We offer childcare possibilities and sabbatical option.

• Your health and well-being: We provide free professional consultants for any personal, legal, financial or health related issues. You can benefit from our developing onsite medical center and organized regular health checkups.

• We also offer you several perks and benefits: You can use your annual cafeteria allowance flexibly for family support (e.g. tax-free kindergarten and nursery allowances), health care, mobility (car sharing services) and recreation. You can enjoy our onsite canteen, we support when you work from home and if you live far, we cover your commute costs. We also appreciate your loyalty with jubilee gift and extra jubilee holiday.

You could join an INSPIRING community worth to belong:

• We are true to our values: We are committed to sustainability, we value that everyone is different and that diversity makes us truly successful. We also take social responsibility seriously and regularly organize charity actions, blood donations and support worthy causes.

• Team building activities and community events are also part of our everydays. We like to come together for a good summer party or family day.

Are you ready to work #LikeABosch?

Please apply with your English CV!

If you require any further information, please feel free to contact us on the following number: +36 80 18 08 01. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m.