Regional Touchpoint Manager for CRM & Email Marketing

About Bosch: Do you want beneficial technologies being shaped by your ideas?
Whether in the areas of mobility solutions, consumer goods, industrial technology
or energy and building technology – with us, you will have the chance to improve
quality of life across the globe. Welcome to Bosch.

As the PT Business Digital Organization (PT/BDO) we lead, support and assist our PT business partners in developing, transforming or initiating digital offerings for our customers. This includes creating a consistent brand web image, but also focusing on online sales growth. The scope of our work encompasses the spread of media buy, organization & distribution of media assets, developing digital platforms and harmonizing our IT landscape. This also includes project and program management services for major IT investments. The target is to provide the right capabilities (technology, process, skill & organization) to enable our PT business units to be more efficient, faster and more successful in the digital transformation of their product & service offerings.

Our team is happy to welcome you. Here is what you will be doing if you choose to join the team:

►    Oversee and coordinate CRM initiatives for end-users and dealers.
►    Collaborate with cross-functional teams to translate global strategies into regional campaigns, maintaining a balanced editorial plan tailored to regional audiences.
►    Design and execute branded regional email campaigns, managing campaign implementation and tracking workflows through Jira for efficient project management.
►    Expand and nurture customer databases to improve engagement, retention, and loyalty.
►    Monitor and analyze campaign performance (open rates, click-through rates) to optimize effectiveness.
►    Ensure compliance with data privacy regulations and industry best practices.
►    Design and implement automated workflows to drive CRM efficiency and improve the user experience
►    Other activities as required by the employer

Who you are?

►    Bachelor's degree in Marketing, Business, or a related field (Master's degree is a strong plus).
►    3+ years of experience in CRM and email marketing: campaign management, customer segmentation, automation, and performance analysis.
►    Demonstrated project Management skills, hands-on experience with CRM platforms, tools like Jira and knowledge of agile methodologies.
►    Solid understanding of business processes and their integration into effective CRM strategies.
►    Strong understanding of email marketing trends and user-focused strategies.
►    Analytical mindset with proven skills in data-driven decision making.
►    Business fluent in English, with excellent communication skills to collaborate effectively with diverse teams across multiple regions.
►    Strong interpersonal skills, adept at managing diverse stakeholders and navigating complex interfaces.
►    Proactive and solution-oriented, with a passion for innovation and continuous improvement.
 

You would be a perfect match to our team if:

► You are eager to work with the newest technologies, 
► You are proactive and you adapt easily to new development environment, but don’t worry, we will be there every step of the way, supporting each other
► You are self-motivated and take ownership of your tasks and projects
► You’re a team player and offering and receiving feedback comes naturally
► You take ownership of projects and tasks
► You’re not afraid to think outside the box and try to find creative approaches to your challenges

#LikeABosch Benefits:

Your work-life balance is valuable to us, so we offer you:

• 22 - 27 days of annual leave, because work-life balance is essential to us;
• Flexible working hours;
• Our Hybrid program is designed to combine working from office and from home, offering flexibility and a balanced approach;
• Up to 3 days off for private purposes.

Your health and well-being is important to us, so we have you covered:

• Medical subscription for annual health check ups
• Paid private health insurance
• Mental health and well-being initiatives

We believe in a Life-Long Learning approach, supporting your growth through:

• Technical and soft skills training, according to the needs of your role and career path;
• A mentorship program and personalized development plans;
• English and German language courses, provided based on job requirements and responsibilities;
• Local and global career development programs;
• Opportunities to attend conferences, that align with your professional goals.

You will be part of a product company. You will contribute to developing end-to-end products that are delivered to Global OEMs.

On top of these, we are offering:

• Office restaurant (when working in office) with lunch discounts;
• Annual bonus;
• Referral bonus.

Position is included in referral program. 

Ready to work #LikeABosch?

If you are ready to work #LikeABosch, please fill in the contact form and submit your CV (PDF format) in English language. If you have any questions, you can contact us us electronically at [email protected].