Social Media Lead

Bouldering Project’s mission is to foster meaningful human connection with the most inspiring and inclusive climbing, movement, and community spaces. We care deeply about humans. We’re driven by the pursuit of better. We create joyful places and pathways for climbing, fitness, yoga, and social experiences that inspire people to challenge themselves and engage in a lifestyle centered around health, friendship, and purpose. 

About You and the Role

You will be a curator of human connection, in both the digital and physical spheres. You will be responsible for creating content that supports our experience and drives member engagement. You will partner closely with our Regional Marketing Manager and Operations Manager to build and maintain our local gym membership base through the development of conversion and retention campaigns.

• Plan and execute a calendar of posts that represent ongoing programming at BP.
• Use existing assets to create stylized, on-brand stories.
• Schedule evergreen content weekly.
• Identify and reshare high-quality community content.
• Create stories to communicate special events and emergency messaging.
• Maintain a cadence of responding to direct messages on social platforms.
• Stay informed on gym calendar, activities, policies, etc. to be able to respond effectively.

• Take photos and videos to represent gym activities to share our experience through social media and other online platforms. 
• Will work with the Operations Manager to meet the needs of all department managers.

• Have an appetite for learning about our product, our customers, our market landscape, our community and cutting-edge marketing technologies and strategies.
• Have experience creating engaging social media content. Bonus points for experience running social media marketing for a consumer brand.
• Be a creative storyteller who can bring the BP’s brand to life.
• Be highly personable, and enjoy meeting new people and talking to groups.
• Have excellent organizational, project management, and multi-tasking skills, including demonstrated ability to manage multiple projects in parallel.
• Have a desire and willingness to roll up your sleeves and collaborate in a hands-on, early-stage environment.

• Benefits of working at Bouldering Project include, but are not limited to, Sick & Safe Time, staff discounts, free membership, and access to pro deals.

Bouldering Project strives to embody equal opportunity in our workplaces. We believe that different perspectives and identities strengthen our communities and unlock our potential.