Director, Social Media

What You’ll Do: 

As the Director of Social Media at BRUNT, you’ll lead the strategy and programming across our owned social media channels, with the goal of creating compelling stories to efficiently drive brand awareness and build a healthy funnel of follower acquisition. 

Reporting to the Chief Brand Officer, you’ll play a crucial role in growing BRUNT Workwear brand affinity and ensuring the company’s brand identity remains consistent through all social media endeavors. 

In addition, this role will also lead special projects for our CEO, Eric Girouard, where his personal social media channels are involved. 

How You’ll Do It:

Strategic Leadership 

• Lead the development, strategic direction, and execution of a comprehensive, multi-channel social media strategy that drives alignment with the company's overarching brand vision, mission, and business goals.
• Spearhead initiatives to enhance brand awareness, engagement, and growth through innovative, data-driven, and results-oriented social media campaigns that deliver measurable impact.
• Collaborate with executive leadership, including the CEO, to elevate their social media presence by curating and producing high-impact, engaging content that supports thought leadership and brand positioning.
• Partner cross-functionally with product, sales, and customer experience teams to ensure that social media efforts are seamlessly integrated into the broader organizational strategy, driving consistency and alignment across all touch points.

Channel Management 

• Oversee and strategically lead the management of all organic owned media channels, including social platforms (e.g., Meta, Instagram, TikTok, YouTube) and emerging media, ensuring consistent brand voice, identity, and strategic alignment across all touch points.
• Define and drive the strategic vision for each distribution channel, establishing clear objectives that align with broader business goals and position social media as a key lever for growth and engagement.
• Stay at the forefront of industry trends, emerging platforms, and best practices, integrating cutting-edge strategies and tools to continuously optimize and elevate social media performance. Use this information to make clear-concise recommendations to the CEO.
• Own and lead BRUNT’s social programming calendar, developing a robust content planning process that ensures timely execution, strategic alignment with key moments, maximization of brand opportunities, and efficient resource allocation. Lead ongoing evaluation of content strategy and refine the content playbook to enhance engagement and impact.

Content Creation & Curation

• Lead cross-functional collaboration with marketing and creative teams to conceptualize and produce high-impact, visually compelling content that drives brand awareness and engagement.
• Define and implement a diverse content strategy, leveraging a mix of posts, stories, videos, and live streams to drive meaningful audience growth and enhance overall engagement across platforms.
• Ensure all content is strategically aligned with brand guidelines, while consistently resonating with target audiences and reinforcing the brand’s positioning in the market.
• Oversee and guide social media strategies for product launches and key promotional events, ensuring impactful, results-driven campaigns that maximize reach and support business objectives.

Analytics & Reporting:

• Lead the monitoring, analysis, and reporting of social media performance using advanced analytics tools to track and evaluate the effectiveness of campaigns.
• Generate actionable insights and strategic recommendations based on data, driving continuous optimization

What You Need to Succeed:

• Bachelor's degree in Marketing, Communications, or a related field; advanced degrees or certifications are a plus.
• 6+ years of experience in social media strategy and management, with a proven track record in driving success for consumer and product brands.
• Extensive experience in building and scaling high-impact brands across major platforms, including Meta, X, Instagram, and TikTok and You Tube with a deep understanding of platform algorithms and audience engagement strategies.
• Advanced expertise in social media analytics and tools, with the ability to derive strategic insights and optimize campaigns for measurable results.
• Exceptional communication skills, both written and verbal, with the ability to craft compelling narratives and effectively collaborate with senior leadership and cross-functional teams.
• Innovative and strategic thinker with a creative mindset and the ability to generate out-of-the-box solutions to complex challenges.
• Proven track record of managing multiple high-priority projects simultaneously in a dynamic, fast-paced environment, consistently meeting deadlines and driving results.
• Start-up experience is highly preferred, with a demonstrated ability to adapt and thrive in an entrepreneurial, high-growth environment.
• Willingness to travel up to 20% to support BRUNT’s and the CEO’s social media presence at key events, conferences, brand partner shoots, and other engagements. Capture live content and ensure real-time, high-quality coverage of important events to enhance brand visibility.