Email Marketing Manager

ROLE DESCRIPTION

We are seeking a results driven Email Marketing Manager to oversee the day-to-day orchestration of our lifecycle, retention, and email acquisition campaigns. The ideal candidate will have hands-on experience with leading ESP platforms, as well as a proven track record of driving customer engagement through thoughtful execution and data-driven decision-making. Additionally, the ideal candidate will be excited to identify areas for automation, driving improvement in workflows and have a strong growth mindset.

Reports To:     Senior Director of Retention, CRM & Loyalty

Location:        Hybrid, New York, NY

Start Date:     ASAP

ROLES & RESPONSIBILITIES

Email & SMS Campaign Management

• Plan, build, and execute email marketing campaigns in Klaviyo, ensuring timely delivery, segmentation accuracy, and alignment with brand guidelines.
• Optimize email flows, including welcome sequences, post-purchase follow-ups, and re-engagement campaigns.
• Develop and own A/B testing to refine subject lines, creative assets, and timing strategies.

Reporting & Analysis

• Track, analyze, and report on email and SMS performance metrics.
• Use data-driven insights to evaluate campaign success and identify opportunities for improvement.
• Create dashboards and regular reporting for cross-functional teams to illustrate campaign impact and trends.
• Leverage data to create targeted customer segments and enhance personalization strategies.

• Monitor campaign performance and analyze key metrics to inform future initiatives.

Platform Operations & Collaboration

• Manage and maintain email and SMS marketing platforms, ensuring seamless integrations with CRM and e-commerce tools.
• Create and implement email pop-ups, banners, and other customer acquisition features on the website.
• Work with third-party vendors to troubleshoot platform issues or deploy new features.
• Coordinate cross-functional projects that improve customer experience and optimize digital touchpoints.

The Ideal Candidate Has

• Experience in High-Growth Startups: Proven ability to work in a fast-paced, rapidly scaling organization and adapt to evolving needs.
• Retention Platform Expertise: Hands-on experience evaluating, implementing, and optimizing retention and engagement tools.
• Experience with email capture for acquisition growth 
• Email Best Practices Knowledge: Deep understanding of industry standards for email and SMS, including deliverability, segmentation, and compliance.
• Analytical Mindset: Ability to interpret campaign performance data and identify actionable insights.
• Collaborative Approach: Excellent communication skills and the ability to work effectively across teams.

Skills & Qualifications

• 3-5 years of experience managing email marketing campaigns, with a strong preference for experience in Klaviyo.
• Familiarity with top SMS platforms such as Attentive, Postscript, or similar tools.
• Experience managing email platform operations, and handling CMS adjustments.
• Strong understanding of email design principles, deliverability best practices, and compliance regulations like CAN-SPAM and GDPR.
• Exceptional organizational skills with the ability to manage multiple projects simultaneously.
• Strong written communication skills and obsessively detail oriented.
• Experience in e-commerce or DTC and subscription business is a plus.

The minimum annual salary for this position is $110,000 and the maximum is $120,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.